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New Media Specialist.

The New Media Specialist is responsible for the continued development and maintenance of ICRW’s Web site(s) and online communications including e-mail newsletter, and other new media initiatives. The New Media Specialist reports to the Senior Manager, Strategic Communications in the External Reactions Group.

Education: Bachelor’s Degree

Experience: Five (5) years related professional experience required. (Work samples may be requested)

Job Location: Washington, D.C.
The New Media Specialist is responsible for the continued development and maintenance of ICRW’s Web site(s) and online communications including email newsletter and other new media initiatives. This position reports to the Senior Manager, Strategic Communications in the External Relations Group.

Primary Duties:
• Regularly updates and maintains ICRW’s online presence including its website, intranet and social media pages
• Performs administrator role for website and intranet and is responsible for integration of all third party tools
• Assists with the development and implementation of ICRW’s online communications activities, including:
• Creating and executing online communications strategies
• Researching and tracking trends in new media
• Cultivating and engaging ICRW’s online community
• Identifying and defining related technical needs
• Helping to create organizational practices and policies for online engagement
• Maintains all e-mail lists and distributes mass e-mails
• Manages relationships with technical and creative vendors
• Identifies technology solutions and conveys technical requirements to vendor
• Troubleshoots and resolves technical bugs
• Partners with information systems team for maintenance activities pertaining to SSL certificates, network changes and domain names
• Tracks, gathers and analyzes user data from Web and e-mail newsletter statistics
• Works with members of the communications content team to provide online promotion and marketing of ICRW products, stories and events
• Proofreads and edits web content to ensure quality
• Supports technical requests for maintaining intranet content and/or pages
• Advises on best practices of intranet use in staff communications
• Performs other duties and special projects as directed
Required Skills:
• Experience with managing a website using an open source content management system; experience with Drupal strongly desired
• Proficiency with HTML
• Ability to manage PDF’s, edit photos, create graphics and edit pages using Adobe Creative Suite Web Premium including: Acrobat Pro, Photoshop, Fireworks and Dreamweaver
• Knowledge of online marketing techniques including best practices for SEO and SEM
• Ability to measure web trends using tools such as Google Analytics, Google Webmaster Tools and Google Adwords
• Experience managing and monitoring email newsletters and campaigns using an online email marketing program; familiarity with Vertical Response a plus
• Knowledge of engaging social media channels including Facebook, Vimeo, YouTube and Twitter
• Knowledge of project management systems (e.g. Open Atrium, Basecamp)
• Proficiency in MS Office applications (Word, Excel, Access, PowerPoint)
• Familiarity with Salesforce a plus
• Excellent verbal, written and interpersonal communication skills
• Knowledge of international development issues a plus

How To Apply:
Interested candidates should submit a letter of interest along with resume and salary requirements to jobs@icrw.org with “New Media Specialist” in the subject line. Screening of applicants will continue until the position is filled.