Web Analyst
Salary:£32,292 - £34,570
Contract:18 Month Fixed Term Contract
Location:London
Closing date:March 5th 2014
An experienced Web Analyst you are now looking for a career enhancing experience that will make the most of your talents and develop your skills.
At ActionAid we’re embarking on a digital transformation. We’re making digital channels the focus of workstreams across our organisation, and have adopted an agency model to bring this about.
Organised as a hub with spokes, the hub team are responsible for platforms, infrastructure, development, design and user experience; the spoke teams for content and marketing.
This new approach will create exciting opportunities for digital professionals to have global impact by dramatically improving our online income and engagement and enabling us to bring noticeable, sustained improvements to the lives of the poorest people in the world.
As Web Analyst you will play a key role in increasing user traffic by ensuring the optimisation of our online content as well as act as the go-to person for client teams for expert advice on analytics and improving performance of their content.
This will involve deploying web analytics, SEO tools and techniques and other strategies to increase digital channel traffic as well as developing ideas to improve conversion rates, increase engagement and enhance the user experience.
You will also work with the Digital Marketing and Data & Insight teams to identify opportunities for improving performance by analyzing trends and customer behaviours. Important will be the ability to challenge the status quo, drive continuous improvement and deliver ongoing digital change.
It is essential that you have strong knowledge of web analytics tools, especially Google Analytics as well as experience of setting up GA profiles and dashboards and implementing tagging and tracking code. You will also need proven experience of MVT or A/B testing.
Comfortable using Webmaster Tools, you are able to analyse user behavior and experience to deliver insight and are expert at SEO, AdWords and PPC advertising. Passionate about continuous improvement and making things work in the best way they can you will be an effective communicator with strong project management skills.
If you are ready to influence and shape the digital channels of a major international NGO and help some of the world’s poorest people please apply now.
How to apply
There is a link to the job description on each of the jobs on this page. Please download and review the job description and person specification to assess your suitability for the role before putting your application together.
To apply for a role, please email your CV, covering letter (2 sides maximum) and your completed equal opportunities monitoring form tojobs@actionaid.org
Please ensure that you state your full name and the title of the job you are applying for in the subject title of the email.
To assist us in monitoring the effectiveness of where we choose to advertise our vacancies, please state in your email where you saw this role advertised.
If you are unable to apply via email, please send a postal application to:
The HR Team
ActionAid UK Head office
33-39 Bowling Green Lane,
London
EC1R 0BJ
United Kingdom
The information you provide to us in your job application will only be shared with relevant members of the recruitment and selection process and will be treated confidentially in line with Data Protection legislation.
To apply for a role, please email your CV, covering letter (2 sides maximum) and your completed equal opportunities monitoring form tojobs@actionaid.org
Please ensure that you state your full name and the title of the job you are applying for in the subject title of the email.
To assist us in monitoring the effectiveness of where we choose to advertise our vacancies, please state in your email where you saw this role advertised.
If you are unable to apply via email, please send a postal application to:
The HR Team
ActionAid UK Head office
33-39 Bowling Green Lane,
London
EC1R 0BJ
United Kingdom
The information you provide to us in your job application will only be shared with relevant members of the recruitment and selection process and will be treated confidentially in line with Data Protection legislation.
ActionAid UK has a legal responsibility to ensure that all its UK based employees have the legal right to work in the UK. Therefore if you are made an offer of employment, this will be subject to ActionAid verifying that you are eligible to work in the UK before you start work.
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