Comprador Sr. Serviços de Agencias de ATL/BTL

•Diageo has identified and targeted a number of critical categories where there is a combination of significant value and risk.

•The new procurement organisation have a number of these roles where the category can be managed locally/cluster, regionally & Globally.

•This role will give a high level of siport of Local Category Manager PUB driven the hole stratetgy for Mkt spend to deliver the business benefits/needs for PUB (Paraguay,Uruguay e Brasil )

DIMENSION

a) Financial

• Total A&P budget for Marketing Spend (Demand) £ 78 m

•This role will be significant in contributing towards our overall cost savings of GBP 3.5 for FY 12 thought strategic Sourcing

b) Market Complexity

This role will be located in Brazil and be responsible for the Procurement Marketing Category.

Aspects of complexity include:

•The number of brands to support is 7

•The number of suppliers currently providing goods & services in this category is 30

•The critical budget holder who will need to be engaged with for this category is 7.

•Managing the performance of key agencies thought performance reviews involving brand team stakeholders. The role will also lead fee negotiations on yearly work plans, initiate and run agencies pitch, monitor and approve all significant production Budget, facilitate disputes, etc. All of above will be performance in close consultation with Stakeholders and the brands creative agencies..

• Marketing & Trade Marketing are critical categories and manage them accordable is very important, so is require to develop excellent working relationship with Consumer, Customer and Innovation Marketing teams, finance and sudit..

c) Leadership Responsibilities

•Lead the category

•Source from the marketplace

•Recommend final source

•Manage implementation

•Manage strategic elements of supplier relationships driving increased value from a large variety of supplier relationships from a open market commodity purchases to a long-term single sourced relationship, driving excellence on SPM and SRM

Increase Diageo’s expertise in the category and also in the overall category management process across the cluster when possible.

Effectively manage total category program through great execution of the individual projects within the Local Category Manager.

Ensure appropriate contractual agreements exist within the category to minimize the risk to Diageo.

Implement agreed Corporate Citizenship programs with category suppliers.

Engage and involve Key stakeholders and senior sponsorship in local mkt.

Purpose of Role

Manage and negociate the Category for BTL, including event, pr, experiential marketing, CPR as well among other small categories related spending in line with

Diageo’s procurement imperatives:

• Risk Management

• Quality

• Service

• Cost

• Innovation / growth support

• Corporate Citizenship

Top 3-5 Accountabilities

1. Procurement understanding and market due diligence

2. Controlling spend and high level of influence.

3. Controlling and manage tracking saving for Marketing Categories

4. Achievement of targeted KPI’s for category, covering Risk, Quality, Service, Growth/innovation, Corporate Citizenship

5. Mobilises resources (cross demand centre & cross-functional) to support effective management of designated category

Qualifications and Experience Required

Qualifications:

• University Degree in quantitative or commercially biased discipline

• Marketing degree would be great

Marketing Understanding is the key

• Purchasing qualification desirable

• Strategic Thinking is need

Experience:

Must have 3 –5 years experience which should include the following:

• Significant procurement responsibilities in a leading edge company

• Direct functional exposure with correspondent categories.

• Some experience in working with other key stakeholder functions, e.g. Marketing, Trade Marketing,

• Demonstrable a high level of engagement and
influence

• English is needed

Comprador Sr. Serviços de Agencias de ATL/BTL