Marketing Manager - Guinness Nigeria

Job Title: Marketing Manager - Guinness Level: L4 Reports To: Marketing Director, Guinness Nigeria Plc Purpose/Context/Scope: Purpose: - To effectively lead and manage the Guinness Brand agenda for Guinness Nigeria - To design and implement strategies for the Guinness Brand in order to achieve targeted profit, market share and volume objectives in GN. - Continually identify and quantify new growth opportunities for the Guinness Brand based on consumer insights and trends. Context/Scope - The Guinness Brand is the biggest and most profitable brand in GN and therefore key to the business in delivering its agenda contribution. - Beer growth in Nigeria has triggered increased competition and Guinness is no longer the only stout in the market Dimensions: a) Financial - Plan, manage and be held responsible for implementation budgets across Brand activities - Negotiates costs of third party suppliers of goods and services through Procurement. b) Leadership and Functional Responsibilities - This is a leadership role requiring strong marketing functional and leadership experience Leadership Capabilities: Embody the Diageo capabilities. Functional Capabilities: Strategic Penetration- Uses analytical skills to generate innovative consumer driven strategies that deliver focused, growth driving business outcomes Consumer Insight- Identifies key consumer issues and ensures penetrative consumer understanding and insights are applied to drive innovation and brand growth Marketing Judgement- Understands the true consumer impact of our brand building “output” by using clearly defined logical criteria balanced with practical instinct to judge the work Commerciality – Uses performance measurement & sound financial management – balancing short & long term – to build the brands. Balances commercial, customer & consumer motivations to deliver outstanding results Excellence in execution – Delivers high quality results seen through to world-class completion. Maintains high standards by driving quality, speed & cost management appropriately Top 3-5 Accountabilities 1. Contribute and support the RBT to develop the Guinness code for growth 2. Lead the development of the local game plan 3. Lead the creative development and commercial implementation of the game plan Qualifications and Experience Required · University degree in marketing / business. Studies. MBA is an advantage · Proven and strong Brand and Trade marketing experience · Minimum 8 to 10 years in a blue chip FMCG marketing environment with experience across all marketing mix. · Ideally a period in sales or excellent commercial skills · Extensive ATL and BTL strategy development · Experience working with and successfully managing 3rd party agencies and strategic partners · Budgetary & cost control management Barriers to Success in Role · Inability to manage and influence a cross functional team · Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders Flexible Working options · Lagos based with some travels within/ outside Nigeria Succession plan will be considered

Marketing Manager - Guinness