Insights Executive

Job number	3940BR
Job title	Insights Executive
Location/City	Monterrey
Appointment type	Permanent
Job purpose and key deliverables	The retail environment has never been more complex or competitive, but if you think like us you’ll be equally excited by the opportunities and excellent rewards of overcoming challenges and meeting your full potential. The Strategy, Planning & Insights Department performs a key role in guiding company strategy through an expert understanding of the market and the competitive environment. As Marketing Insights Executive, you’ll be a central resource in the delivery of this responsibility. Your specific role is to provide support to the SP&I team through the co-ordination and production of analyses and reports on the tobacco marketplace. You’ll also be assisting in the implementation of the overall information strategy for BAT, receiving support from selected agencies as well as members of the Strategy, Planning and Insights team. If you have talent and motivation to succeed at a personal and professional level, you’ll find support and encouragement every step of the way. Key accountabilities Ensure the delivery of forward looking consumer, customer and competitor insights.  Develop and maintain comprehensive competitive analysis.  Support the delivery of the Insights Learning Review to feed global deep dives.  Support the Insights Manager in delivering a consumer centric perspective and up to date findings into given marketing projects.  Support the Insights Manager in providing insights to understand consumer behaviour, perceptions and needs to drive the development of differentiated offers into our portfolio.  Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity.  Engage confidently with key stakeholders in line with the guiding principles.  Ensure all relevant consumer insights are effectively integrated into the management information system.  Create good relations within the SP&I team and cross functional networking to develop effective and integrated insights.  Identify and propose improvement opportunities in current processes.
Essential requirements	Knowledge of data sources.  Data analysis and interpretation.  Competitor analysis.  Managing marketing research information processes.  Strong IT literacy skills.
Desirable requirements	Macro environment.  Company plan.  Brand marketing.  Trade marketing.  Research design.  Research methodologies.  Statistical analysis.  Research and planning process.  Evaluating business scenarios.  Systems design and usage.  Agency management.  Project management.
Working at BAT	British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace. Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and the responsibility expected of global consumer brands. If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
Employing company	British American Tobacco Mexico Distribuciones, S.A. de CV
Removal Date	19-Jul-2014