Commercial Planning Manager
Diageo Australia has a clear aspiration of being recognized as the best performing and most respected beverage alcohol Commercial team. A key enabler for this to happen is to step change our focus on shoppers and customers.
Customer Marketing has been identified as one of 4 key enablers of the Global Sales Strategy. As such, we have moved from our current models of trade development/ marketing and put in place a common best practice
We are already beginning to experience tangible returns as a consequence of this increased focus, as recognised by our customers. However, delivering against this vision will only be possible if our relationships with our commercial partnerships are fundamentally different than they are today and if the total organisation puts a much greater customer focus into everything we do.
Dimensions:
Market Complexity
The Australian market is experiencing a time of dynamic change in all levels of the value chain: increased competition with the formation of a JV between CCA (Coca Cola Amatil), Maxium brands (Jim Beam) and SAB Miller (Miller and Pilsner Urquel);
As customers consolidate and nationalise, growing their sophistication and importance to Diageo, this job plays an important thought-leading role in preparing Diageo‘s response to these customer trends.
Purpose of Role
- To lead the development of winning GAME & Activity Plans which drive Diageo’s sales, share and brand building, contributing to achievement of Joint Customer Business Plans and category growth.
- Act as Air Traffic Control for all activity at the POP, ensuring we have a winning & manageable mix of brand, shopper & category activity to drive business performance
- Flawless end to end execution
Leadership Responsibilities
This Level 4 role requires 360-degree influence and leadership applied cross-functionally at Exec levels through to L4, 5 & 6s
Lead the Commercial Planning and Execution work stream within the Customer Marketing organisation
Top 3-5 Accountabilities:
Developer & driver of Total Commercial Planning process:
- To design & execute an effective and efficient planning process, which stretches across the Commercial Team, Consumer, Shopper and Customer
- To secure input and buy-in from MLT, CMLT and SLT to engage in the process and commit to its adherence and success
Leader of GAME and JUBP process: From generation of activation platforms through to company activity programmes and Customer Collaboration events :
- Critical path manager - co-ordinator and communicator of the planning cycles, forums, materials and outputs – around GAME, JUBP and JBP processes
- Lead and facilitate activity workshops and forums
- Drive adherence to process and timelines
Sizing & prioritisation of activities, as key input to company resource management, especially Field Sales utilisation
- Assessing payback through M&E on previous activity and projections
- Identifying resource involved, cost and time
- Scorecarding and delivery of In Channel execution
- Commercial Activity Grids
- Activity Description (Ads)
- Co-lead: Activity Briefings (TABs)
- Co-lead: Assessing payback through M&E on previous activity and projections
Qualifications and Experience Required:
- 8+ years experience in customer facing and customer marketing roles within retail / FMCG businesses
- Degree/MBA qualifications in relevant tertiary discipline
- Strong Commercial awareness
- Advanced leadership capability; Motivating & inspiring teams and ability to influence key stakeholders at all levels across the organisation.
- Confident with budget management & the various strings that can be pulled to achieve our volume, NSV & Customer Collaboration objectives.
Commercial Planning Manager
Customer Marketing has been identified as one of 4 key enablers of the Global Sales Strategy. As such, we have moved from our current models of trade development/ marketing and put in place a common best practice
We are already beginning to experience tangible returns as a consequence of this increased focus, as recognised by our customers. However, delivering against this vision will only be possible if our relationships with our commercial partnerships are fundamentally different than they are today and if the total organisation puts a much greater customer focus into everything we do.
Dimensions:
Market Complexity
The Australian market is experiencing a time of dynamic change in all levels of the value chain: increased competition with the formation of a JV between CCA (Coca Cola Amatil), Maxium brands (Jim Beam) and SAB Miller (Miller and Pilsner Urquel);
As customers consolidate and nationalise, growing their sophistication and importance to Diageo, this job plays an important thought-leading role in preparing Diageo‘s response to these customer trends.
Purpose of Role
- To lead the development of winning GAME & Activity Plans which drive Diageo’s sales, share and brand building, contributing to achievement of Joint Customer Business Plans and category growth.
- Act as Air Traffic Control for all activity at the POP, ensuring we have a winning & manageable mix of brand, shopper & category activity to drive business performance
- Flawless end to end execution
Leadership Responsibilities
This Level 4 role requires 360-degree influence and leadership applied cross-functionally at Exec levels through to L4, 5 & 6s
Lead the Commercial Planning and Execution work stream within the Customer Marketing organisation
Top 3-5 Accountabilities:
Developer & driver of Total Commercial Planning process:
- To design & execute an effective and efficient planning process, which stretches across the Commercial Team, Consumer, Shopper and Customer
- To secure input and buy-in from MLT, CMLT and SLT to engage in the process and commit to its adherence and success
Leader of GAME and JUBP process: From generation of activation platforms through to company activity programmes and Customer Collaboration events :
- Critical path manager - co-ordinator and communicator of the planning cycles, forums, materials and outputs – around GAME, JUBP and JBP processes
- Lead and facilitate activity workshops and forums
- Drive adherence to process and timelines
Sizing & prioritisation of activities, as key input to company resource management, especially Field Sales utilisation
- Assessing payback through M&E on previous activity and projections
- Identifying resource involved, cost and time
- Scorecarding and delivery of In Channel execution
- Commercial Activity Grids
- Activity Description (Ads)
- Co-lead: Activity Briefings (TABs)
- Co-lead: Assessing payback through M&E on previous activity and projections
Qualifications and Experience Required:
- 8+ years experience in customer facing and customer marketing roles within retail / FMCG businesses
- Degree/MBA qualifications in relevant tertiary discipline
- Strong Commercial awareness
- Advanced leadership capability; Motivating & inspiring teams and ability to influence key stakeholders at all levels across the organisation.
- Confident with budget management & the various strings that can be pulled to achieve our volume, NSV & Customer Collaboration objectives.
Commercial Planning Manager
Post a Comment