Director, Mobile Computing Marketing

Position Summary Manages mobile computing team providing strategic direction and guidance around notebook roadmap and go-to-market plans. Drives product focus in different B2B verticals as well as B2C retail growth. Explores opportunities to expand product category into emerging technologies and new segments.

Common Essential Duties & Resp. 1. Product Roadmap – working with global business partners, develop US product roadmap and strategy meeting market demands and customer segment requirements. 2. Market Segmentation – clearly defining US market segments and definitions between B2C and B2B categories with strategies for each category 3. Price Strategy – creating price strategy and maps with focusing on profitability and upsell strategies. 4. Brand/Product Positioning – developing premium brand and product positioning strategies incorporating supporting marketing programs and pricing strategies, 5. Competitive Analysis – conduct routine market and competitive intelligence using data to influence product roadmap and new technology. 6. Revenue/Profit Growth – focus on growing business segment with a focus on volume, revenue and profitability. 7. Budget Management – manage team budget from general expenses to marketing programs 8. Team Leadership – Develop mobile computing team members and grow team according to business growth to maximize team ROI.

Necessary Skills / Attributes Mobile Computing/PC/Technology background Product marketing experience Experience managing people Global experience/working with diverse groups and cultures MBA preferred in Marketing or related experience/education 10 years Product Marketing experience

Director, Mobile Computing Marketing