Switzerland e-Marketing Officer

Main Responsibilities

Responsible to drive the vision and strategy for Medair’s online presence in addition to email marketing. Manage and update Medair’s website, e-communication and social networking platforms.

Project Overview

Create, develop and maintain Medair communication, fundraising and recruitment platforms with the objective of bringing traffic to Medair’s website, to encourage supporters to learn more about Medair’s activities, donate and work. Coordinate with various internal or external stakeholders in order to propose a coherent, dynamic, interactive, engaging and frequently updated portal. Coordinate and develop email marketing activities in addition to: campaign planning, creative design and data requests, campaign quality control, execution and metrics. Coordinate and develop online social networking presence and implement innovative and sustainable ways and strategies to reach and engage supporters.

Medair

Medair brings life-saving relief and rehabilitation in disasters, conflict areas, and other crises by working alongside the most vulnerable. Its staff are inspired by their Christian faith to care for people in need, providing practical and compassionate support, regardless of race, religion, or politics. Medair has achieved the ISO 9001:2008 certification, worldwide. This certification signifies that Medair effectively delivers goods and services with a focus on beneficiary needs. Founded in 1989, Medair’s unwavering commitment continues to bring hope to the world’s most vulnerable.

Workplace

Medair Headquarters, Ecublens, Lausanne

Starting Date

As soon as possible

Contract Details

Open-ended contract, min. 2 years, 100%

Key activity areas

Web Management and Online Promotion

• Active coordination and ongoing development / improvement of communication, private fundraising and recruitment activities through Medair’s website. • Align web actions and tools to the online Marketing strategic plans and social networking strategic plans. • Work with the Marketing team and all Affiliate Offices to integrate Medair.org into all campaign initiatives. • Stimulate, monitor and support the publication of information on Affiliate Medair sections. • Support the various users in the use of the back-office. • Setup systems, procedures, and templates for emergency e-fundraising actions and campaigns. • Coordination with suppliers and partners to ensure frequent updates of online content and reliable web services. • Plan, manage and monitor different forms of online marketing such as SEO, Google AdWords, Google AdSense, Link Exchange, Banner Exchange etc. • Seek niche sites and other on-line marketing opportunities to increase brand awareness, online private fundraising and recruitment. • Promote Medair through online social networking channels. • Ensure consistent messaging and usage of platforms to raise awareness, private fundraising and recruitment.

Email Marketing

• Plan, coordinate and execute email campaigns and oversee their full cycle: creative development, segmentation and data processing, pre-deployment testing, and back-end analysis. • Develop and clearly articulate the email strategy in order to gain approval by Medair’s management team. • Help define and influence the long-term email marketing roadmap. • Provide analyses of email campaigns and recommendations for enhancing their effectiveness.

Other

• Maintain awareness of the Medair countries’ political issues and publish information and stories which have been discussed and approved according to guidelines and by the Line Manager. • Update budget for all related tasks and track ROI of on-line marketing initiatives. • Monthly progress reports and analysis of all web related activities. • Competitor analysis and tracking of web activities. • Propose new initiatives and innovative methods based on available resources and budgets. • Maintain consistent look, feel and message of the Medair brand in all areas. • Communicate and work closely with others in the department to maximize all efforts by maintaining consistency and integration. • Provide guidance, expertise, support and share information internally and provide training when needed.

Qualifications

• Graduate degree in Marketing (e-Marketing) or equivalent job experience

Experience / Competencies

• Minimum 3 years professional experience in a Marketing position • Minimum 3 years professional experience in a similar e-Marketing position desirable • Experience in using and managing CMS • Proficient in MS Office tools • Good knowledge of Adobe Creative Suite (Photoshop, Illustrator) • Knowledge HTML, PHP, MySQL, CSS, JavaScript • Strong knowledge of Typo3 an asset • Strong knowledge of different forms of online marketing such as: SEO, Google AdWords and Analytics, banner placement, email list rental, emailing campaigns, etc. • Ability to plan ahead and review objectives • Proven project and suppliers coordination skills • Capable of communicating clearly • French an asset • Able to work effectively under adverse and sometimes stressful conditions

Medair Standard HQ Requirements

• Committed to Medair values • Reflect the vision and values of Medair when interacting with team members and external contacts • At least one year of professional experience in a relevant field • Strong working knowledge of English (oral and written) • Competent with MS Office Word, Excel, PowerPoint and Outlook • Motivated by a spirit of service • Solid team player

Working Details

• Swiss or EU citizens, or those with a valid work permit for Switzerland, are eligible to apply.

Application process

For more information on this and other positions, please follow this web link: www.medair.org/work-with-us and check the Headquarters section followed by HQ Vacancies.

We request that you complete all applications on-line at www.medair.org. Only English-language applications and CV’s will be reviewed. We will not review email applications. Medair does not set closing / deadline dates for applications; recruitment is ongoing until the position is filled. We review every online application. Applicants will be contacted only if they are selected as a potential candidate.