Communication/Information Manager

  • Purpose: To assist the development and implementation of the WMA PR and Communication strategy and be responsible for the communication related jobs
  • Responsible to: Secretary General
  • Working with: Secretariat, PR Officer, WMA officers, WMA consultants
  • Location: Ferney-Voltaire, France (adjacent to Geneva, Switzerland)
  • Post: full time  
  • Language skill: English (ideally mother tongue), French    
WMA background
The World Medical Association is an international non-governmental association serving Physicians worldwide.  The association ensures the independence of physicians, and to attain the highest possible standards of ethical behaviour by Physicians. The WMA provides guidance through its declarations, resolutions and statements, and these cover a wide range of subjects in areas of medical ethics, human rights, public health, health systems and advocacy. WMA’s efficiency is based on the service for and cooperation with its members. The principle members of WMA are the national medical associations. In addition, individual physicians can join associate members. Many of whom are influential persons which can serve as multipliers to our work.
Overview of role
The role of Communication and Information Manager has both a strategic and operational component requiring the successful candidate to support and implement a communication and information strategy for the organisation. This will require appraising the priorities of the WMA and ongoing work, creating and articulating information for use in different communication methodologies, and ensuring that internal and external partners at all levels are appropriately briefed and informed.
As a global organization the WMA is crucially depending on electronic media with an increasing focus on social media and multi-channel communication.
The successful candidate will work under the direct supervision of the Secretary General and will receive information and communication requirements from key individuals within the organisation. She/he will also be required to offer a significant proactive element in order to promote the work the organisation.
Principle role
  • Support Secretary General, PR consultant, WMA Secretariat to substantially increase PR and communications activities and implement a PR and communications strategy
  • Deliver the activities described in the PR and communications strategy, including social media
  • Responsible for the WMA Website
Specific areas of responsibilities
  • To support the implementation of an effective PR and Communications strategy
  • To develop, improve the effectiveness of, and execute the WMA strategy across all media, including: press, broadcast and publications, website, social media, and other online and offline media
Supporting staff
  • Provide regular support to internal staff in the preparation of information for communication with internal and external stakeholders
  • Lead and manage a range of campaigns as directed by the Human Rights Lead and Advocacy Lead.
  • To lead on the collation of information, and feedback on WMA activities and the collation of case studies and to the secretariat
Website and social media
  • To take responsibility for the development and management of the WMA website, including keeping content up-to-date and appropriate, making improvements to functionality, and advising colleagues on maximising its potential
  • To implement and expand a new social media strategy to raise the WMA profile and activities
Media management and development
  • To lead on copy-writing and production of key publications and statements
  • To lead on the copy-writing and production of internal bulletins
  • Research and write copy for external articles and press
  • To lead on the development and monitoring of WMA brand guidelines and key messages
  • Develop publicity, education and communication materials
  • Positively contribute to the management team and the effective running of the WMA
  • Drive the WMA promotion of its brand and work internally and externally
  • Support the wider organisation in producing effective communication
Information management and technology
  • Oversee the information management and technology resources of the secretariat, including hardware and software
  • Oversee the maintenance of necessary systems to support PR Communications in conjunction with the secretariat team
  • Manage and support key stakeholders in order to increase awareness of the WMA
  • Manage a range of service providers (platforms, printers, agencies, etc)
  • Manage any relevant budgets relating to PR & Communications
  • Develop appropriate secretariat policies and ensure existing best practice is understood and adhered to
  • Keep up-to-date with best practice and current trends in communications
  • Assist in non-PR and non-communication related duties as may be necessary from time to time and as directed by either the Office Manager or General Secretary.
  • Manage the membership database which is linked to the members area of website
Person Specification
Qualifications and experience
  • Educated to master level or equivalent qualification or experience (e.g. communication, journalism, science or public health)
  • Experience working with social media platforms, including Facebook, Twitter, and YouTube
  • Experience working with e-communications
  • Computer literate including hardware and software (including MAC, WINDOWs, MS OFFICE)
  • Video editing (e.g. Adobe Premiere, Final Cut)
  • Educated to masters level or equivalent qualification or experience
  • Knowledge and experience of working with an (international) NGO                 
  • Experience working within the health and social care sector
  • Knowledge of high-level publishing software (e.g. Quark Express)
  • Website content management systems
  • Creating and managing databases
Key skills and competencies
  • Languages (English ideally as mother tongue)
  • Journalistic skills and experience of writing press releases
  • Excellent organisational skills
  • Excellent in social media communication
  • Ability to plan, balance and cope with competing priorities
  • Excellent written and verbal communication skills
  • Excellent presentation skills
  • Ability to motivate and enthuse staff, colleagues, members, volunteers and external stakeholders
  • High standard of computer competency and literacy French
  • French
  • Knowledge and understanding of key issues in medical ethics, advocacy and human rights   
  • Experience of budget setting and monitoring  

Personal attributes
    • A creative and proactive approach to all areas of work
    • Commitment to delivering a high quality service
    • Strong team working orientation, with the ability and social skills to work collaboratively with staff at all levels
    • Flexible and adaptable approach to work demands across the association
    • Able to maintain strong working relationships with key stakeholders
    • Willing to work in a small team and to handle sometimes tasks not directly linked to the position.
    • Willing to work in an international environment.

      • Must be willing to travel abroad to attend meetings and events as required
      • Willing and able to work occasional evenings and weekends
      • Driving licence