VP of Performance Marketing
VP of Performance Marketing
Docstoc is hiring a VP of Performance Marketing, a key executive hire that will head up all marketing efforts, focused primarily on the Docstoc Premium subscription product. Qualified candidates must have led ROI-based marketing for consumer internet brands with subscription offerings and will have strong expertise in paid traffic acquisition, landing page optimization and email campaigns.
Responsibilities:
- Develop and execute strategy for monetization of paid content, focused on the Docstoc Premium subscription product
- Spearhead communication via surveys, one on one feedback & focus groups to identify and analyze target audience/user segments to construct the best offerings for free and premium members
- Define and refine the product offering for the Docstoc Premium subscription product, individual document sales, document packages and paid partner content
- Lead all efforts on ROI-driven acquisition into paid products, including but not limited to SEM (primarily PPC on search/display networks), affiliates, email marketing, and traditional advertising
- Responsible for maximizing conversion funnel of paid products (subscription and store sales) on and off the site
- Head all email marketing (acquisition/retention) efforts for free and premium members (8 million+ registered users)
- Create marketing/sales copy for subscription product and email campaigns.
- Lead business intelligence role of gathering and reporting core metrics on an ongoing basis to refine product priorities & planning
- Help build a team of supporting marketing resources including business intelligence, SEM optimization, email marketing, & landing page optimization
Background & Skills:
- 10+ years online marketing experience
- Extensive background in online subscription products focused on digital goods
- Directly ran and managed large online PPC campaigns
- Product marketing for consumer internet brands focused on on-page optimization for revenue
- Deep expertise in constructing email offers and running email campaigns
- Experience setting up and building affiliate programs
- Expertise in marketing to small businesses and professionals
- Strong background in conducting focus groups and designing customer surveys.
- Highly analytical & metric driven experienced working with analytics tools and reports
- Very strong technical skills
- Experience working for venture backed internet companies
- Excellent written, verbal and organizational skills
- B.A. / B.S.
Compensation:
- Market Rate + Comprehensive Benefits & Stock Options
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