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Principal Public Relations Officer

The Government of Tanzania has decided to" establish the Tanzania Agricultural Development Bank Limited (TADB) under the provisions of the Banking and Financial Institutions Act No 5 of2006 and the Banking and Financial Institutions (Development Finance) Regulations, 2012. The bank shall have the following key objectives:
To catalyze credit delivery to the agricultural sector and thereby accelerate agricultural growth;
To lead, as an apex agricultural financing bank, in capacity building strategies and programmes to strengthen the agriculture financial value chain;
To be an important initiative in the implementation of the Government's Second-generation financial sector reforms as well as in the furtherance of the National Strategy for Growth and Reduction of Poverty for Mainland Tanzania (MKUKUTA), and Zanzibar Strategy for Growth and Reduction of Poverty (MKUZA);
To catalyze existing agro-financing activities through provision of short, medium and long-term facilities to the following institutions: commercial banks, community banks, savings and credit cooperative societies (SACCOS) and micro finance institutions (MFIs) that are active in lending to the agricultural sector;
To coordinate and monitor agriculture and rural lending activities with a view to maximizing the impact of agricultural growth by working closely with the Ministries and institutions responsible for Agriculture, Regional Administration as well as the numerous players active in this sector; ,
To assist the Government in implementing its policies on enhancing the financial sector's inclusion in the rural areas.

TADB is hereby inviting applications from suitably qualified candidates to fill the following vacancy

Principal Public Relations Officer

REPORTS TO:HEAD OF CORPORATE PLANNING AND POLICY
NATURE AND SCOPE:
The jobholder reports to the Head of Corporate Planning and Policy. He/She is responsible for developing and managing the bank's publicity and image, maintenance of bank's relationships with stakeholders including customers, MDAs, funders, news media and the general public.
Key Responsibilities
To develop and manage the bank's relationships with business associates, Government Ministries/ Departments/ Agencies (MDAs), Embassies, funding sources and the general public.
To monitor local news media, analyze and review news and business events to inform management of significant developments and identify emerging issues that might impact on the bank's image.
To plan for, prepare and produce leaflets, brochures, press releases, business leaflets, and develop/ manage a website it aimed at promoting the bank's products and image.
To liaise with news media including issuance of press releases and responding to media inquiries concerning the bank.
To coordinate advertising and promotion work for the bank's products and services,
To organize and arrange news conferences, press/ publicity events, exhibitions and trade fairs,
To represent the bank and act as the spokesperson in public events,
To coordinate protocol and other logistics related to handling of bank visitors from within and outside the country,
To undertake any other duties as may be assigned by the Head of Corporate Planning and Policy or the Managing Director from time to time.

Competencies
General
Ability to demonstrate awareness of personal role and responsibility in achieving set targets and objectives.
Ability to suggest new ideas for organizing own immediate work area as well as for the, entire bank, is open to new ideas and ways of working and displays a positive attitude
Able to demonstrate general understanding of whom his/ her clients are and their needs.
Portrays a good image of the bank to customers and other stakeholders.
Demonstrates flexibility and ability to respond to public issues promptly.
Good public demeanor, behavior and conduct.
Ability to define and adapt own activities within the required time needed to complete work in a scheduled time and of acceptable quality.

Functional/Technical
Knowledge of banking products and procedures,
Ability to communicate and present information well both orally and written.
Excellent communication skills and ability to write well press releases and reports.
Ability to understand the scope of own authority and know when to highlight issues and seek authorization / advice,
Strong interpersonal and presentation skills.
Good knowledge of protocol, marketing and communications issues.

QUALIFICATIONS, KNOWLEDGE, EXPERIENCE:
Master's degree/post graduate qualifications in Public Relations, International Relations, Business Administration or related field. '
Minimum of 3 years relevant experience in a banking/ financial or related institution at the Senior Officer level.
Well-developed interpersonal and communication skills.
Excellent presentation skills
Computer skills.

CAREER PROGRESSION
Holder of the position/Title e can compete to fill any vacant senior position, provided he/she possesses the required minimum qualifications and experience
 
APPLICATION INSTRUCTIONS:

Your application should include application letter, up- to-date Curriculum Vitae stating name in full, physical address, telephone numbers and e-mail addresses of the candidate, certified copies of relevant certificates and reference letters from three (3) work-related referees.
All applications must be submitted through postal or courier services. No application from physical visit by the applicant or representative to the TADB offices shall be entertained.
Applications should reach the undersigned by 4.00 pm on 29th April 2015.
The Managing Director,
Tanzania Agricultural Development Bank,
7thFIoor Samora Tower, Samora Avenue,
P.O. Box 63372,
DAR ES SALAAM