Head of Media Relations FTA - Foreign Trade Association

Contract type: Perm
Working hours: Full Time
Location: Tunbridge Wells
Region: National
Reporting to: Director of Membership, Marketing and Communications
Closing date for applications: Friday, February 3, 2012

Role purpose
To build FTA’s external profile in broadcast, print and social media through the placing of stories and comment and the development of a network of media contacts

Duties

• To plan and deliver proactive media campaigns to promote FTA policy and business objectives
• To act as spokesperson for FTA with press and broadcast media and undertake live and pre-recorded interviews
• To respond quickly and effectively to media enquiries
• To act proactively to ensure broadest and best exposure for FTA’s messages across all sectors, issues and business services
• To line-manage the Press Office Assistant
• To draft media releases for national, regional and trade media, working closely with the relevant teams within FTA
• To build strong relationships with key journalists, particularly within the national and trade media
• To be confident in appearing on radio and television with FTA comment
• Website and social media growth and input
• Press office KPI management
• Out of hours inquiry management
• To manage the media relations strategy
• To manage network of FTA spokespeople
• To ‘place’ and write articles on behalf of FTA spokespeople
• To manage FTA’s media monitoring and newswire services

Requirements
Essential

• Keen awareness of the newsworthiness of stories and opportunities for making an FTA contribution
• Confident, articulate written and spoken communications skills; able to adapt messages and to suit different audiences
• Excellent writing and communication skills
• Previous experience of radio/television appearances
• Flexibility to respond to out of hours inquiries
• Good interpersonal skills and ability to work with other teams
• Experience of working in a busy media office environment
• Ability to work to tight deadlines
• Man management experience

Desirable

• Network of national media contacts
• Familiarity with social media
• Understanding of transport/logistics sector
• Understanding of political lobbying process

To apply for this job please click here.