Manager, Marketing
VACANCY – MANAGER, MARKETING | |
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Position Title: | Manager, Marketing |
Duty Station: | Mombasa, Kenya |
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Main Responsibilities and Duties | |
Our client is a market leader in the edible oils sector. They wish to recruit a seasoned, results-driven Manager to oversee the Marketing function of the company. Based in Mombasa but with national responsibility, the holder will be expected to: · Make thorough market and brand reviews at regular times and sales follow up at the national and retailer level. · Conduct market research to understand market dynamics. · Review and action market data from external sources. · Participate in defining the long term strategy of the company in oils, fats and soaps. · Develop and present a marketing and brand plan for the next year in line with the long term strategic plans. · Implement marketing plan in terms of budget timing and brand guide lines. · Recommend corrective measures in the course of the year to achieve the set targets. · Keep the marketing mix up to date and cost effective in terms of packaging, design point of sale and lead all creative developments, including managing the various creative agencies. · Lead actively in the NPD development process and ensure a successful launch. · Give support to the sales team and make sure that account and brand plans are integrated. · Stimulate sales opportunities. · Develop a Brand manual for the Company. · Roll out the Company brand into every internal business location and ensure consistency. · Develop both an internal and external PR programme. · Drive packaging innovation and development. · Play a key role in supplier presentations. | |
Education, Skills & Knowledge: | |
The ideal candidate will: · Have a first degree as a minimum, coupled with relevant professional qualifications. · Have a minimum of 5 years marketing experience in FMCG branded business. · Possess proof of international exposure in marketing. · Possess a demonstrable capacity for managing an NPD process from conception and briefing through to implementation. · Have good experience in communication, graphic design and creativity. · Have good experience working with creative agencies and control of creative processes through to implementation. · Have good understanding of production opportunities and limitations. | |
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APPLICATION PROCESS Interested candidates are requested to submit their applications on e-mail, together with the latest copy of CV, day time telephone number and details of their current remuneration to: recruit@idp-ea.com so as to be received on or before Friday 25th March 2011. Only candidates who meet the minimum requirements will be contacted. | |
To View this and other opportunities or upload your CV, visit our website on http://www.idp-ea.com/featured-jobs/ Member of the DCDM/BDO Organization |
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