mWomen Programme: Analyst
Based in Country, Competitive salary
GSMA – Our role
The GSMA is the operator-led trade body for the global mobile industry. Our membership includes nearly 800 network operators that provide mobile communications services across more than 219 countries to over 4 billion consumers (85% of the world’s digital mobile market).
In addition, the GSMA also embraces more than 200 major vendors, partners and suppliers to the industry as Associate Members. These include many of the world’s leading mobile brands, from Ericsson, Nokia, LG and Huawei to major content and internet companies. Furthermore, we are established as a major inter-industry resource, partnering with those sectors seeking to leverage mobile to reach their strategic goals, for example financial services. Finally, we engage with a wide range of governments, & regulators, NGO’s, for example The World Bank or UN and philanthropic organisations such as the Bill & Melinda Gates Foundation.
The GSMA's work is focused on three areas:
• Mobile Broadband - Development of a ubiquitous Mobile Broadband infrastructure and the proliferation of devices that will connect the world’s population to the Internet
• Mobile Lifestyle - Creation of innovative services and experiences that are delivered on the mobile infrastructure and unite the attributes of the web and communications world
• Mobile Planet - Leverage mobility to help enrich and improve the lives of individuals across the developing world, bringing services to these markets in a socially responsible manner
GSMA Development Fund
The GSMA Development Fund exists to accelerate economic, social and environmental development through the use of mobile technology. We believe that providing tangible, accessible mobile services to people in developing countries is invaluable to society and can help improve people’s lives.
The Development Fund leverages the industry expertise of the GSMA and its members, as well as the development expertise of international agencies and non-profit organisations to accelerate mobile services in three areas: Connectivity, Energy and mServices. Together with our partners, we incubate and replicate new mobile services in communities where they can make a positive difference.
We believe that “doing good, is good business” and that with more than 3 billion users, ‘base of the pyramid’ markets are the future for mobile growth and innovation. The mobile industry is therefore uniquely positioned to deliver economic and social value to these markets.
In order to drive developments in this area, the Development Fund’s role is to catalyse innovation, drive market scaling and increase knowledge networking to achieve the following objectives:
• Increase the number of effective, scalable and replicable development initiatives using mobile technology in emerging markets.
• Implement these initiatives in a scalable and sustainable fashion, bringing socio-economic benefits to individuals and communities
• Increase awareness among governments and the development communities of how GSM voice and data networks act as an agent of development and can be used to bridge the digital divide.
GSMA mWomen Programme
The GSMA Development Fund in partnership with the Cherie Blair Foundation for Women launched the report “Women & Mobile: A Global Opportunity” at Mobile World Congress February 2010. The report, the first detailed global study of its kind, attempts to understand the nature of women mobile subscribers in low-to-middle income countries, and highlights the barriers facing women’s adoption of mobile technologies. It also shows that, by extending the benefits of mobile phone ownership to more women, a host of social and economic goals can be advanced. The report found that 93% of women report feeling safer because of their mobile phone, 85% of women report feeling more independent, and 41% of women report having increased income and professional opportunities once they own a mobile phone.
However, the report also found that a woman living in a low-to-middle income country is 21% less likely to own a mobile phone than a man. This figure increases to 23% in Africa, 24% in the Middle East, and 37% in South Asia. In turn, there are 300 million fewer female mobile subscribers than male subscribers in low-to-middle income countries. This mobile gender gap represents US$ 13B in unrealised annual incremental revenues for mobile network operators.
In response to this report, the GSMA mWomen programme was launched with U.S. Secretary of State Hillary Clinton, Cherie Blair and GSMA CEO Rob Conway in October 2010. The goal of the programme is to halve the mobile phone gender gap, increasing mobile phone ownership to 150 million women in the developing world. The programme also aims to leverage the mobile industry to provide life changing value added services to women in the areas of health, education, finance, and entrepreneurship through public/private partnerships with the international development community.
To achieve its goals, the mWomen programme works with key players in the mobile industry to:
• design the mWomen Business Case to highlight to the mobile industry the value proposition of targeting women
• increase the number of mobile products and services targeting women, particularly women living on less than $2/day
• increase the number of mobile industry marketing campaigns using empowering images of women
• increase the number of mobile network operators that track gender-specific operational data
To achieve its goals, the GSMA mWomen programme is developing an exhaustive business case that gathers evidence proving that women are valuable mobile subscribers and therefore investing in offerings and marketing campaigns targeted to women is a great business opportunity. The business case also contains a marketing toolkit, where best practices and proposed approaches to targeting women are outlined. This will contain solutions for designing mobile offerings that cater to the needs and wants of women and that address barriers to adoption, creating effective marketing campaigns that promote the idea of mobile as a tool for empowerment and freedom, and retail strategies that favour the diffusion of mobile services in markets with high cultural barriers to women’s access of productive assets.
Responsibilities
The GMSA mWomen programme is looking for a senior business analyst to work in close collaboration with a mobile network operators in a South Asian country for six months. The analyst will forge solid relationships with key stakeholders in key MNO departments (i.e. business planning, strategy, marketing, sales) with the aim of gathering information and key business indicators data, needed to build the mWomen business case. A crucial part of this initial analysis will be identifying opportunities that serve the goals of the GSMA mWomen Programme and that simultaneously match the operator’s core business priorities. Following this, the analyst will propose recommendations to the operators and will possibly take part in the implementation of the proposed recommendations.
The ultimate goal of the project is to influence the MNOs to launch offerings and campaigns targeted to women and to make the female segment “business as usual” in developing countries. In addition, findings and key learnings will be shared at the mWomen quarterly Working Group meetings.
The best candidate for this position matches the following profile:
- Previous experience of working on complex projects in developing countries/markets
- 4+ years working in the mobile industry or in a management consulting firm
- Experience in business planning, business development, marketing, and strategy is a plus
- Strong analytical skills
- Strong knowledge of MS Office (Excel, Word and PowerPoint)
- Very conscientious – sets high personal standards and shows excellent attention to detail
- Drive and proactive - demonstrates a “can do” attitude, and eager to creatively identify opportunities and suggest ways of improving existing processes
- Strong interpersonal skills and highly professional – comfortable interacting with internal and external stakeholders, including C-level executives
- Willingness to travel on an international basis
- Excellent cultural awareness and a desire to work with teams around the world
GSMA Package
Daily contract rate will be competitive and commensurate to experience.
The GSMA is able to provide suitably motivated candidates with a first class working environment, access to all of the key decision makers in a one of the planets largest and most progressive industry’s and the content to keep a curious mind engaged. Many of our alumni have now taken key roles in the development of the industry.
Please submit applications to Cathy Webster at cwebster@gsm.org.
GSMA – Our role
The GSMA is the operator-led trade body for the global mobile industry. Our membership includes nearly 800 network operators that provide mobile communications services across more than 219 countries to over 4 billion consumers (85% of the world’s digital mobile market).
In addition, the GSMA also embraces more than 200 major vendors, partners and suppliers to the industry as Associate Members. These include many of the world’s leading mobile brands, from Ericsson, Nokia, LG and Huawei to major content and internet companies. Furthermore, we are established as a major inter-industry resource, partnering with those sectors seeking to leverage mobile to reach their strategic goals, for example financial services. Finally, we engage with a wide range of governments, & regulators, NGO’s, for example The World Bank or UN and philanthropic organisations such as the Bill & Melinda Gates Foundation.
The GSMA's work is focused on three areas:
• Mobile Broadband - Development of a ubiquitous Mobile Broadband infrastructure and the proliferation of devices that will connect the world’s population to the Internet
• Mobile Lifestyle - Creation of innovative services and experiences that are delivered on the mobile infrastructure and unite the attributes of the web and communications world
• Mobile Planet - Leverage mobility to help enrich and improve the lives of individuals across the developing world, bringing services to these markets in a socially responsible manner
GSMA Development Fund
The GSMA Development Fund exists to accelerate economic, social and environmental development through the use of mobile technology. We believe that providing tangible, accessible mobile services to people in developing countries is invaluable to society and can help improve people’s lives.
The Development Fund leverages the industry expertise of the GSMA and its members, as well as the development expertise of international agencies and non-profit organisations to accelerate mobile services in three areas: Connectivity, Energy and mServices. Together with our partners, we incubate and replicate new mobile services in communities where they can make a positive difference.
We believe that “doing good, is good business” and that with more than 3 billion users, ‘base of the pyramid’ markets are the future for mobile growth and innovation. The mobile industry is therefore uniquely positioned to deliver economic and social value to these markets.
In order to drive developments in this area, the Development Fund’s role is to catalyse innovation, drive market scaling and increase knowledge networking to achieve the following objectives:
• Increase the number of effective, scalable and replicable development initiatives using mobile technology in emerging markets.
• Implement these initiatives in a scalable and sustainable fashion, bringing socio-economic benefits to individuals and communities
• Increase awareness among governments and the development communities of how GSM voice and data networks act as an agent of development and can be used to bridge the digital divide.
GSMA mWomen Programme
The GSMA Development Fund in partnership with the Cherie Blair Foundation for Women launched the report “Women & Mobile: A Global Opportunity” at Mobile World Congress February 2010. The report, the first detailed global study of its kind, attempts to understand the nature of women mobile subscribers in low-to-middle income countries, and highlights the barriers facing women’s adoption of mobile technologies. It also shows that, by extending the benefits of mobile phone ownership to more women, a host of social and economic goals can be advanced. The report found that 93% of women report feeling safer because of their mobile phone, 85% of women report feeling more independent, and 41% of women report having increased income and professional opportunities once they own a mobile phone.
However, the report also found that a woman living in a low-to-middle income country is 21% less likely to own a mobile phone than a man. This figure increases to 23% in Africa, 24% in the Middle East, and 37% in South Asia. In turn, there are 300 million fewer female mobile subscribers than male subscribers in low-to-middle income countries. This mobile gender gap represents US$ 13B in unrealised annual incremental revenues for mobile network operators.
In response to this report, the GSMA mWomen programme was launched with U.S. Secretary of State Hillary Clinton, Cherie Blair and GSMA CEO Rob Conway in October 2010. The goal of the programme is to halve the mobile phone gender gap, increasing mobile phone ownership to 150 million women in the developing world. The programme also aims to leverage the mobile industry to provide life changing value added services to women in the areas of health, education, finance, and entrepreneurship through public/private partnerships with the international development community.
To achieve its goals, the mWomen programme works with key players in the mobile industry to:
• design the mWomen Business Case to highlight to the mobile industry the value proposition of targeting women
• increase the number of mobile products and services targeting women, particularly women living on less than $2/day
• increase the number of mobile industry marketing campaigns using empowering images of women
• increase the number of mobile network operators that track gender-specific operational data
To achieve its goals, the GSMA mWomen programme is developing an exhaustive business case that gathers evidence proving that women are valuable mobile subscribers and therefore investing in offerings and marketing campaigns targeted to women is a great business opportunity. The business case also contains a marketing toolkit, where best practices and proposed approaches to targeting women are outlined. This will contain solutions for designing mobile offerings that cater to the needs and wants of women and that address barriers to adoption, creating effective marketing campaigns that promote the idea of mobile as a tool for empowerment and freedom, and retail strategies that favour the diffusion of mobile services in markets with high cultural barriers to women’s access of productive assets.
Responsibilities
The GMSA mWomen programme is looking for a senior business analyst to work in close collaboration with a mobile network operators in a South Asian country for six months. The analyst will forge solid relationships with key stakeholders in key MNO departments (i.e. business planning, strategy, marketing, sales) with the aim of gathering information and key business indicators data, needed to build the mWomen business case. A crucial part of this initial analysis will be identifying opportunities that serve the goals of the GSMA mWomen Programme and that simultaneously match the operator’s core business priorities. Following this, the analyst will propose recommendations to the operators and will possibly take part in the implementation of the proposed recommendations.
The ultimate goal of the project is to influence the MNOs to launch offerings and campaigns targeted to women and to make the female segment “business as usual” in developing countries. In addition, findings and key learnings will be shared at the mWomen quarterly Working Group meetings.
The best candidate for this position matches the following profile:
- Previous experience of working on complex projects in developing countries/markets
- 4+ years working in the mobile industry or in a management consulting firm
- Experience in business planning, business development, marketing, and strategy is a plus
- Strong analytical skills
- Strong knowledge of MS Office (Excel, Word and PowerPoint)
- Very conscientious – sets high personal standards and shows excellent attention to detail
- Drive and proactive - demonstrates a “can do” attitude, and eager to creatively identify opportunities and suggest ways of improving existing processes
- Strong interpersonal skills and highly professional – comfortable interacting with internal and external stakeholders, including C-level executives
- Willingness to travel on an international basis
- Excellent cultural awareness and a desire to work with teams around the world
GSMA Package
Daily contract rate will be competitive and commensurate to experience.
The GSMA is able to provide suitably motivated candidates with a first class working environment, access to all of the key decision makers in a one of the planets largest and most progressive industry’s and the content to keep a curious mind engaged. Many of our alumni have now taken key roles in the development of the industry.
Please submit applications to Cathy Webster at cwebster@gsm.org.
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