Beer Market Manager Côte d’Ivoire

PURPOSE

• To lead, develop and expand our total beverage alcohol (TBA) business within the defined market in line with the long term strategy and annual business plan

QUALIFICATION AND EXPERIENCE REQUIRED

• University degree in business or related field


• Minimum 3 years sales/commercial management within FMCG/beverage industry.


• Experience in executing trade and consumer strategies across various African markets.

ACCOUNTABILITIES

As Beer Market Manager, you should be able to:

Develop and grow the TBA business by:

• Delivering AOP


• Driving business performance through relevant trade strategies


• Building market intelligence & insights into the execution of commercial trade strategies


• Allocating resources between markets to support trade strategy development


• Executing sales drivers across market


• Delivering amazing brand experiences at point of consumption
  
  
  
  • Champion the priority brands
  
  
  • Deliver the Game Plan activity
  
  
  • Identify and own the top 50 outlets with priority brands beating competition
  
  
  
  


• Managing allocation and spending A&P budgets within market in conjunction with Trade Marketing Manager


• Applying all stated controls, compliance and governance policy

Develop amazing relationships with stakeholders

- Internally:

• Finance, HR, marketing, legal


• Diageo Amsterdam supply

- Externally:

• Consumers & key customers


• Governments, NGOs & local agencies to deliver the responsible drinking and taxation agendas


• Third party brewing partners, agents & distributors

Deliver of local water of Life objectives through:

• Fundraising target and project management

Attract, develop and retain great talent by:

• Coaching and developing partner teams to improve performance and maximize development


• Delivering against capability plan with specific focus on building functional sales capabilities (QDV/PPP) with partner teams

Measurement:

• Delivery of NSV, Volume and TP plan targets via AOP


• Delivery of Marketing plans via market share data and branch health scores


• Growth and development of strategic partnerships via Joined Up Business Planning (JUBP)


• Controls, compliance and governance via audit reviews

CAPABILITIES

You will need to have:

• Good skills in managing partners and stakeholders


• Ability to translate strategies into action plans


• Flexible working options: you must live and work within the designated city area to ensure a deep understanding of the local marketplace is achieved.


• Driving license

You will also need to be:

• An “executional champion” – knows what it takes to make things happen on the ground


• “Hands on” and invest appropriate time in the trade


• Sensitive to local culture/ environment


• Fluent French and English

Guinness Cameroon, which is ISO 9001/2008 and ISO 22000/2005 certified, is committed to meritocracy and inclusiveness and will not unfairly discriminate in recruitment, training, career development and promotion on the basis of race, color, ethnicity, gender, marital status, disability, religion or belief and age.

Interested candidates should apply mentioning the subject.

APPLICATION

All applications to be made through the website: www.Diageo-Careers.Com. Candidates should please load in their CV and covering letters.

Beer Market Manager Côte d’Ivoire