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Research Manager, Nigeria & West Africa

6:57:00 PM , ,

The closing date is Wednesday, 8th August 2012


  • Support the Business Unit Knowledge & Insights Manager to provide the franchises and business unitwith leading edge consumer insights, research processes and tools that facilitate decision-making against business needs.

  • Support the brand, country and franchise marketing teams in application of research processes

Key Responsibilities


  • Ensure research briefs submitted by brand, country and franchise teams are in line with agreed standards

  • Coordinate all research initiatives and ensure Company resources and suppliers are optimally primed to ensure they deliver against business needs

  • Efficiently drive research process with research houses

  • Analyse and interpret results to deliver business case needs

  • Maintain marketing knowledge and insights library

  • Coordinate for ad hoc requests and compile data and reports

  • Prepare reports/presentations of research results by efficiently communicating critical learning’s, consumer insights and conclusions in order to provide actionable recommendations to audience

  • Manage the research budget and supplier contract and payment processes

Financial /Job Scope


  • No direct responsibilities – ensures marketing team budgets are sufficient to achieve desired results

Organizational Impact/Influence


  • Extensive High Level Strategic / Operational Interaction with: Strategic Marketing Managers, Franchise Marketing Managers, Brand Managers,

  • Nature and Purpose of the Interaction: Provide support to the brand team to ensure research initiatives follow the appropriate process and in turn deliver the desired results upon which business making decisions can be made.

Supervisory Responsibilities


  • Direct Reports ( Position Titles, not names): None

  • Supporting Service: Franchise and Country Marketing Teams, Research Agencies

Related Job Requirements/Qualifications

Technical Skills:


  • Implement research management processes

  • Manage departmental administration at franchise level

Generic Competencies:


  • Building Value-based Relationships

  • Research Plan and Development

  • Problem Analysis / Problem Solving

  • Manage Project Management Process

  • Work in Teams

  • Translating Information And Data

  • Budget Management

Required Experienc


  • 5-8 years job experience in a Research Agency or FMCG industry in a similar function

Education Requirements

Bachelor’s Degree

Cultural Diversity

Has worked most of his/her career in a collaborative working situation.

Analysis

Ability to interpret and apply information and insights help develop marketing and business strategies

Judgement and Decision Making

See key duties/responsibilities

Travel Requirements

Significant travel may be required due to nature of field projects within the countries and franchises managed as well as in the Business Unit

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

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