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GM: VAS/Data Services MTN

Location of position

MTN
Nigeria
Lagos
Lagos
Lagos

Job mission

To identify opportunities for substantial Revenue generation in the VAS/Data/ICT space, thereby achieving strong growth in the percentage of total revenue from non-voice services, and also accelerating the pace of overall Business growth in overall Revenue, Market share (volume and value) and Customer preference.

KPA duties

• Lead the development and implementation of the Company’s Consumer VAS/Data/ICT strategies and plans as well as performance monitoring and reporting.
• Drive all aspects of VAS marketing strategy including promotions and communications
• Meet revenue targets for Contribution of VAS towards total company revenue penetration & usage of services
• Seek and identify new markets, conduct market analysis and report revenue generating opportunities based on competitive landscape and customer demands to Management
• Effectively use all available promotional tools to ensure the above work closely with the central team & vendors to localize products, content and promotion
• Co-ordinate with various internal departments technical VAS, Customer Service & IS/billing for a smooth & speedier deployment of services and regular operations
• Implement common national operations processes for speedier deployment of services
• Develop and implement VSA marketing plans, including making decisions on:
oMarket strategy
oProduct (in conjunction with product development team)
oPricing (in conjunction with business intelligence team)
oAdvertising (in conjunction with Master brand)
oSponsorship (in conjunction with master brand)
oPromotions, and
oChannel support / retail visibility (in store and out store (in conjunction with S&D)
• Lead the evaluation of 3rd party suppliers, vendors/ service providers and actively participate in business negotiations in the deployment of VAS products
• Establish the framework for managing cross functional issues in S&D, NWG, CR and IS
• Intercompany collaboration by interfacing with technical and customer facing teams
• Establish and maintain cordial and professional relationship with strategic 3rd party suppliers

Educational requirements

• A first degree in in marketing or any other social science / science discipline
• A Masters Degree in Business Administration (MBA) or any other related discipline

Experience required

No less than 10 years’ work experience in the Telecoms/ICT space. This is expected to include:
• 5 years in marketing management in a telecommunications environment, 2 of which should be at a senior managerial level
• At least 5 years management experience in the following
• Experience in Product marketing of VAS offerings

Skills required

•Analytical Thinking
.Brand Management
•Business Consulting
•Business Development
•Career Counseling
•Corporate Strategy
•Customer Focus
•Customer Satisfaction Measurement
•Event Management
•Financial Acumen
•Marketing and Sales Acumen
•Marketing Research
•Negotiation
•Performance Appraisal
•Product Development
•Project Planning and Control
•Public Relations Management
•Quality Assurance
•Resource Management
•Stakeholder Relations Management
•Strategic Thinking
•Telecommunications Business Savvy

Other information
Reference No: DXB-210
Position Type: Contract - Limited
Affirmative Action: Open to All
Salary:
Additional: •Frequent international and national travel
•Long work hours
•Driver’s License
•Modern working tools (including iPad etc)

Applications close 24 Jan 2012.