Assistant Brand Manager- Still Category China
Position Overview:
New Category/ Segment Development.
1). Development on potential Still/juice beverage.
2). Strategy validation/ Implementation and build a winning Still/Juice proposition for next 5 years
3). Strengthen Juice brand/portfolio leadership
Key Result Areas
- Meaningful RTD still market consumer insight: Develop brand strategies for target consumers, aligned with overall company strategy, agree plans with SCCT and review progress against plan on a regular basis.
- Prepare brief for research plan, product development request, above the plan and below the line marketing activities for further Marketing plan implementation.
- Set criteria and evaluate the performance of all marketing activities
- Key Brand health measures: Monitor and analysis consumer attitude/ behavior data, daily sales information, competitor activity and market dynamic situation, and develop objective oriented action plans.
- Key measures vs. brand plan (e.g. sales target, ads tracking result, media performance, below the line activities performance, ..etc)
- Budget control and management
- Value chain management
- Identify and develop potential business opportunities
- Establish professional working relationships with agencies and key third parties.
- Develop bottler capabilities by providing, where necessary, guidance, coaching, and follow-up to ensure sustainable improvements on related branding execution on a regular basis
Job Requirements / Qualifications
Core Competency:
- Drive innovative business improvements
- Delivers results
- Develop and inspire others
- Balance immediate and long term priorities
- Import and export good ideas
- Building Relevant Local Consumer Activation Strategies
- Market Insight Sensitive
- Communicating Effectively
- Building value based relationships
- Live the value: Leadership, Passion, Integrity, Innovation, Accountability, Collaboration, Quality
Functional Skills:
- Extensive consumer marketing experience in FMCG, retail or fast moving service sector as BM/ABM.
- Team leader experience.
- Experience on experiential marketing, influencer marketing are desired
- Business Planning & Analysis
- Map business opportunity by consumer type, drinking and purchasing occasion
- Understanding of business trends, including deviation analysis vs. plans
- Project management
- Brand planning tools
- Market / consumer insights
- Drive brand strategy in collaboration with Bottler
- Trademark / legal understanding and implementation
- Drinker recruitment strategy
- Brand image communication plan
- Consumer integrated communication plan
- Role of channel in overall brand experience development
- Liaison with headquarter and regional to ensure that global initiatives, standards and methodologies are executed within Taiwan when appropriate
- Identify strategic and execution issues related to research
- Develop and manage marketing budget for maximum brand development
- Trade Activity Support & Management
- Hands-on implementation management
Independent Judgment:
Typically receives assignments in the form of projects and results expected but has freedom to decide on priorities and how to accomplish assignments.
Knowledge & Experience:
Min. 6 years in a large FMCG organization, including event marketing experience
Education & Professional Qualification:
University degree, MBA+
Language Requirements:
Great oral and written English.
Travel Requirements:
Travel up to10 - 15% of work time under normal conditions.
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Post a Comment