Events & Sampling Project Manager Switzerland
JOB SUMMARY:
Ensure the high quality activation of brand assets, sampling and events in Switzerland by working closely with local Operations team and the Central Business Unit Marketing Team. Manage agencies and Bottling Partner to meet brand KBI’s and make sure all synergies and cost efficiencies are in place.
KEYDUTIES/RESPONSIBILITIES:
• Contribute to the development Brand activation plans
• Contribute in development of Business Unit experiential programs ensuring relevant country perspective
• Activate all music related events in operations territory for Coca-Cola (festivals, music events, grass-root events)
• Activate Energy assets and the relevant local communities
• Activate Sport related programs and events for all relevant brands in the portfolio
• Activate all Other brands assets
• Manage Sampling and Experiential activities: negotiating with the agencies, bringing best practices and concepts from the Business Unit team, coordinating internal and external partners
• Manage the overall work processes with Below the Line / event local agencies, following global guidelines
• Evaluation and effectiveness tracking of all assets on local level (using existing tools), suggest allocation of brand and events marketing budget
• Active Best practices sharing
• Influence and develop relationships with Bottling Partner and third parties (sponsors, partners, universities)
JOB REQUIREMENTS:
Experience/Education/Language:
- Degree level or equivalent
- 5-6 yearsofexperience including Marketing/Trade
- Marketing background essential.
- Events management.
- Agency management experience
- Experience on the Swiss Market required
- Fluent German and English skills required
Core Competencies:
• Balances Immediate & Long-Term Priorities – Meets critical objectives while considering the impact of those activities on longer-term goals. Translates strategic direction into personal actions/plans.
• Delivers Results – takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious yet realistic goals and removes obstacles to ensure high quality results.
• Drives Innovative Business Improvements – Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation
• Imports and Exports Good Ideas – Shares and adopts ideas in and outside the Company. Leverages insights to inform actions or gain support. Embraces change.
• Sets a Winning Example – Demonstrates integrity, including placing Company interests ahead of personal agendas. Makes sound decisions and follows-through on them. Demonstrates passion for the Company and its products
Functional Competencies:
• Builds Brand Love - Seeks understanding of fundamental human needs and behaviors. Pursue innovation and change with a mindset of continuous improvement. Balances intuition and fact to distill complex thought into compelling ideas. Demonstrates judgment to define a compelling core creative idea. Crafts a vision for what the brand / category / market could be. Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief. Anticipates future trends to engage and delight consumers
• Builds Brand Value - Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understands the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively. Measures financial and equity impact of investments and institutionalizes learnings. Deploys discipline and process to improve impact and speed to market
TRAVEL REQUIREMENTS:
10% Mostly within the unit
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Ensure the high quality activation of brand assets, sampling and events in Switzerland by working closely with local Operations team and the Central Business Unit Marketing Team. Manage agencies and Bottling Partner to meet brand KBI’s and make sure all synergies and cost efficiencies are in place.
KEYDUTIES/RESPONSIBILITIES:
• Contribute to the development Brand activation plans
• Contribute in development of Business Unit experiential programs ensuring relevant country perspective
• Activate all music related events in operations territory for Coca-Cola (festivals, music events, grass-root events)
• Activate Energy assets and the relevant local communities
• Activate Sport related programs and events for all relevant brands in the portfolio
• Activate all Other brands assets
• Manage Sampling and Experiential activities: negotiating with the agencies, bringing best practices and concepts from the Business Unit team, coordinating internal and external partners
• Manage the overall work processes with Below the Line / event local agencies, following global guidelines
• Evaluation and effectiveness tracking of all assets on local level (using existing tools), suggest allocation of brand and events marketing budget
• Active Best practices sharing
• Influence and develop relationships with Bottling Partner and third parties (sponsors, partners, universities)
JOB REQUIREMENTS:
Experience/Education/Language:
- Degree level or equivalent
- 5-6 yearsofexperience including Marketing/Trade
- Marketing background essential.
- Events management.
- Agency management experience
- Experience on the Swiss Market required
- Fluent German and English skills required
Core Competencies:
• Balances Immediate & Long-Term Priorities – Meets critical objectives while considering the impact of those activities on longer-term goals. Translates strategic direction into personal actions/plans.
• Delivers Results – takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious yet realistic goals and removes obstacles to ensure high quality results.
• Drives Innovative Business Improvements – Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation
• Imports and Exports Good Ideas – Shares and adopts ideas in and outside the Company. Leverages insights to inform actions or gain support. Embraces change.
• Sets a Winning Example – Demonstrates integrity, including placing Company interests ahead of personal agendas. Makes sound decisions and follows-through on them. Demonstrates passion for the Company and its products
Functional Competencies:
• Builds Brand Love - Seeks understanding of fundamental human needs and behaviors. Pursue innovation and change with a mindset of continuous improvement. Balances intuition and fact to distill complex thought into compelling ideas. Demonstrates judgment to define a compelling core creative idea. Crafts a vision for what the brand / category / market could be. Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief. Anticipates future trends to engage and delight consumers
• Builds Brand Value - Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understands the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively. Measures financial and equity impact of investments and institutionalizes learnings. Deploys discipline and process to improve impact and speed to market
TRAVEL REQUIREMENTS:
10% Mostly within the unit
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
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