Senior Marketing Activation Manager Sparkling Softdrinks Switzerland
JOB SUMMARY:
Grow volume, profits, share and equity in Switzerland for the Sparkling Beverage Portfolio by adapting centrally delivered Marketing Plans to local market in accordance with brand strategies and business plan activities for the Sparkling Beverages Portfolio in Switzerland (Coca-Cola, Coca-Cola light, Coca-Cola zero, Fanta, Sprite, Kinley, new innovations).
KEY DUTIES/RESPONSIBILITIES:
• Align with our bottler counterparts on strategies, plans and execution
• Ensure the execution of the planned activities together with the team and the bottling partner
• Contribute to the development of category(ies) & brand strategies and objectives for the Swiss market
• Propose vision, strategy and priorities for the respective category / market.
• Contribute in development of annual brand plans ensuring relevant country perspective
• Define the best OBPPC (Occasion-Brand-Pack-Price-Channel Mix) and portfolio for the respective category(ies)/ brands together with Knowledge & Insight Team, Commercial Manager and Bottling Partner
• Manage the work processes and projects with internal and external partners (agencies, marketing team)
• Participate in IMC (Integrated Marketing Campaign) development, amplification and secure implementation
• Suggests allocation and relocation of brand marketing budget within the category / market. Manage the DME for the category(ies) within the COA
• Best practices sharing
• Participate in joint projects when relevant
• Follow and apply Company processes, tools and procedures (Design Machine, Clarity, eLAF…)
• Manage local creative/adaptation agencies
RELATED JOB REQUIREMENTS/ QUALIFICATIONS:
Education/Qualification/Experience :
• College or University Degree or equivalent
• 6-8 years experience, including: Marketing / Trade Marketing background essential, Channel marketing / Commercial experience is a plus
• Experience on the Swiss market required
Language:
• Fluent German and English language skills required
Core Competencies:
• Balances Immediate & Long-Term Priorities – Meets critical objectives while considering the impact of those activities on longer-term goals. Translates strategic direction into personal actions/plans.
• Delivers Results – takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious yet realistic goals and removes obstacles to ensure high quality results.
• Drives Innovative Business Improvements – Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation
• Imports and Exports Good Ideas – Shares and adopts ideas in and outside the Company. Leverages insights to inform actions or gain support. Embraces change.
• Sets a Winning Example – Demonstrates integrity, including placing Company interests ahead of personal agendas. Makes sound decisions and follows-through on them. Demonstrates passion for the Company and its products
Functional Competencies:
• Builds Brand Love - Seeks understanding of fundamental human needs and behaviors. Pursue innovation and change with a mindset of continuous improvement. Balances intuition and fact to distill complex thought into compelling ideas. Demonstrates judgment to define a compelling core creative idea. Crafts a vision for what the brand / category / market could be. Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief. Anticipates future trends to engage and delight consumers
• Builds Brand Value - Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understands the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively. Measures financial and equity impact of investments and institutionalizes learnings. Deploys discipline and process to improve impact and speed to market
TRAVEL REQUIREMENTS:
25%
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Grow volume, profits, share and equity in Switzerland for the Sparkling Beverage Portfolio by adapting centrally delivered Marketing Plans to local market in accordance with brand strategies and business plan activities for the Sparkling Beverages Portfolio in Switzerland (Coca-Cola, Coca-Cola light, Coca-Cola zero, Fanta, Sprite, Kinley, new innovations).
KEY DUTIES/RESPONSIBILITIES:
• Align with our bottler counterparts on strategies, plans and execution
• Ensure the execution of the planned activities together with the team and the bottling partner
• Contribute to the development of category(ies) & brand strategies and objectives for the Swiss market
• Propose vision, strategy and priorities for the respective category / market.
• Contribute in development of annual brand plans ensuring relevant country perspective
• Define the best OBPPC (Occasion-Brand-Pack-Price-Channel Mix) and portfolio for the respective category(ies)/ brands together with Knowledge & Insight Team, Commercial Manager and Bottling Partner
• Manage the work processes and projects with internal and external partners (agencies, marketing team)
• Participate in IMC (Integrated Marketing Campaign) development, amplification and secure implementation
• Suggests allocation and relocation of brand marketing budget within the category / market. Manage the DME for the category(ies) within the COA
• Best practices sharing
• Participate in joint projects when relevant
• Follow and apply Company processes, tools and procedures (Design Machine, Clarity, eLAF…)
• Manage local creative/adaptation agencies
RELATED JOB REQUIREMENTS/ QUALIFICATIONS:
Education/Qualification/Experience :
• College or University Degree or equivalent
• 6-8 years experience, including: Marketing / Trade Marketing background essential, Channel marketing / Commercial experience is a plus
• Experience on the Swiss market required
Language:
• Fluent German and English language skills required
Core Competencies:
• Balances Immediate & Long-Term Priorities – Meets critical objectives while considering the impact of those activities on longer-term goals. Translates strategic direction into personal actions/plans.
• Delivers Results – takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious yet realistic goals and removes obstacles to ensure high quality results.
• Drives Innovative Business Improvements – Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation
• Imports and Exports Good Ideas – Shares and adopts ideas in and outside the Company. Leverages insights to inform actions or gain support. Embraces change.
• Sets a Winning Example – Demonstrates integrity, including placing Company interests ahead of personal agendas. Makes sound decisions and follows-through on them. Demonstrates passion for the Company and its products
Functional Competencies:
• Builds Brand Love - Seeks understanding of fundamental human needs and behaviors. Pursue innovation and change with a mindset of continuous improvement. Balances intuition and fact to distill complex thought into compelling ideas. Demonstrates judgment to define a compelling core creative idea. Crafts a vision for what the brand / category / market could be. Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief. Anticipates future trends to engage and delight consumers
• Builds Brand Value - Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understands the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively. Measures financial and equity impact of investments and institutionalizes learnings. Deploys discipline and process to improve impact and speed to market
TRAVEL REQUIREMENTS:
25%
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
| Relocation costs are not provided for this job. By applying for this job, candidates understand and acknowledge that the Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate. |
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