Marketing Segment Manager - Global Business Services

Part of the Global Business Services (GBS) Marketing & Communications team in A/NZ and reporting into the GBS A/NZ Group Marketing Executive, you will act as a marketing interface to the GBS business leaders of and assume accountability for business results through orchestrating IBM’s marketing and communications resources. Acting as a strategic advisor to the business, you will be responsible for the execution of the marketing plan in order to drive awareness, interest & desire for GBS. Market Segment Managers have a critical role in orchestrating the development of marketing and go-to-market strategies, and the execution of plans which will build to Future Quarter Pipeline objectives, and achieve segment performance. Core Responsibilities Include: • Identification of the most attractive and addressable market segments for GBS A/NZ through partnering with business leaders, the market research team and own desk research • Establishment of marketing priorities based on business priorities and negotiate which areas / solutions require marketing campaign support • Development of unique value propositions and market messaging for the above agreed priorities • Drive the development of client references, digital asset creation (blog posts, videos, etc) and leadership pieces • Assist in planning, developing content and driving attendance to marketing events based on business prioritise • The development and management of the Marketing and Communications plan – which includes specific strategies and actions to create and capture value for your areas of responsibility Skills/Experience Required • Previous Marketing experience preferred • Experience working in a professional services organisation, especially if previous marketing experience is limited. • Tertiary qualification, ideally in marketing • Strong English written and verbal skills, public speaking presenting • Client facing experience • Proficient in Microsoft Office, especially Excel and Powerpoint Skills/Attributes • Personable, outgoing, easily talk/communicate with Partners and Associate Partners (Executives), agile on feet, fast thinking • Strong writing ability • Ability to manage/track projects / opportunities using Excel and input from Siebel and other IBM data sources • Detail-oriented, organised with excellent interpersonal, verbal, and written communication skills. • Client service approach to working with people; must have an understanding of both business and client issues. • Professional demeanour and the ability to build and maintain supportive relationships while injecting a sense of fun • Ability to manage changing priorities and plans in response to market conditions (embraces change and ambiguity)
Required
Bachelor's Degree English: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Marketing Segment Manager - Global Business Services