Online Strategist , Open Society Institute–New York
The Open Society Foundations work to build vibrant and tolerant democracies whose governments are accountable to their citizens. To achieve this mission, the Foundations seek to shape public policies that assure greater fairness in political, legal, and economic systems and safeguard fundamental rights. On a local level, the Open Society Foundations implement a range of initiatives to advance justice, education, public health, and independent media. At the same time, we build alliances across borders and continents on issues such as corruption and freedom of information. The Foundations place a high priority on protecting and improving the lives of people in marginalized communities.
Investor and philanthropist George Soros established the Open Society Foundations, starting in 1984, to help countries make the transition from communism. Our activities have grown to encompass the United States and more than 70 countries in Europe, Asia, Africa, and Latin America. Each Foundation relies on the expertise of boards composed of eminent citizens who determine individual agendas based on local priorities.
The Office of Communications plays a central role in the work of the Foundations by coordinating and strengthening the public presence of the global network and by helping to advance relevant issues. Communications works to raise the Foundations’ public profile by promoting the network’s many noteworthy achievements as well as responding to attacks from opponents of open society around the world. The department employs media outreach, publications, and the web to assist dozens of Open Society foundations and programs in their communications efforts.
A communications and technology specialist with strong quantitative skills, the Online Strategist will analyze metrics from a variety of channels with a focus on measuring impact and identifying opportunities for optimization.
This position bridges the roles of a web strategist and analyst. Applicants should be comfortable with not only the traditional building blocks of online engagement (information architecture, content management systems, website design, email communications, social media, etc.) but also the tools necessary to maximize results (SEO, analytics, etc.).
Develop digital strategy and performance recommendations for the Foundations’ online advocacy work. Work is carried out independently/under general supervision.
Essential duties and responsibilities include the following. The Open Society Foundations may add, change, or remove essential and other duties at any time.
- Design and develop analytic approaches and data strategies for online projects and campaigns;
- Develop calls to action and opportunities for measurable engagement that align with communication goals across web properties and campaigns;
- Work with the Web Team to define project specifications and functional requirements, manage day-to-day operational aspects of projects as needed (timeline, plans, milestones, deliverables);
- Create holistic dashboards by pulling data from different sources (social media, websites, email, mobile, etc.) for presentations and weekly/monthly reports;
- Create, deliver, and maintain KPIs based on trend analysis and project goals;
- Recommend and implement A/B and multivariate testing in order to drive improvements to the website experience;
- Build, launch, and optimize PPC marketing campaigns on major search engines;
- Manage end-to-end SEM campaigns, including keyword research and compilation, ad writing, bidding, and margin optimization;
- Regularly review and update site content--such as metadata, page content, and tags--to ensure maximum rankings for targeted keywords;
- Evangelize SEO and measurable content strategy throughout the Foundations;
- Travel may be required;
- Perform other duties as assigned.
Bachelor degree (BA) from a four-year college or university and five to eight years relevant experience and/or training; or equivalent combination of education and experience.
- A commitment to advocacy work for civil society, and, in particular, for the work supported by Open Society Foundations;
- Experience working in communications with a focus on new media, advocacy and analytics.
- Effectively manage to work efficiently in a fast-paced environment, troubleshoot and follow projects through to completion, with strict deadlines and without loss of attention to detail, budget and reporting;
- Excellent written, verbal, organizational, analytical and interpersonal skills;
- Excellent computer skills, proficient in Microsoft Office and experience with internet research and database management;
- Exercise good listening and communication skills with sensitivity to cultural communication differences;
- Effectively work as a team member and independently, with a high-level of self-motivation and ability to set and meet goals;
- Show discretion and ability to handle confidential issues;
- Knowledge of key organizations and networks active in the field;
- Pleasant, diplomatic manner and disposition in interacting with colleagues and the general public.
- Demonstrated experience using Google Analytics (and/or related clickstream tools) to create and manipulate profiles, filters, and Regular Expressions;
Demonstrated experience running successful PPC and SEM campaigns, particularly using Google AdWords but also with other networks and social media; - Excellent document creation skills;
- Experience with Google Analytics/AdWords/Optimizer APIs a plus;
- Professional project management experience a plus.
Essential functions are typically performed in an office setting with a low level of noise. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Please email resume and cover letter with salary requirements before to: humanresources@sorosny.org Include job code in subject line: OS-Comm
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