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Reporting analyst

8:10:00 PM
Ref
UKWTS189
Region
UK - Heathrow
Location
UK - London - Waterside
Category
Head Office Opportunities

Within the 'KnowMe' programme, using customer data to personalise customer communications, the reporting analyst will be key to measuring success.

About us


Closing Date: 13th Jul 2014
 
We’re constantly striving to deliver a world class service to our customers, and we believe our latest initiative allows us to offer a unique level of personalisation. 'Know Me' is a high profile programme that is making better use of customer data to personalise communications and offerings to our customers in the areas of targeted selling, personal recognition and service recovery. 
 
The modelling team as part of the Know Me Lab is looking at how we can use analytics and data mining techniques to make marketing campaigns and personalised messaging more relevant, based on a customer's travel, booking and BA website looking history. We need to be able to measure incremental revenue and email engagement which means we need to set up the campaigns in a scientific way, with control groups so we can measure response fairly and accurately.

About the role

  • We are looking for a Senior Reporting Analyst to design, maintain and distribute reports and dashboards which will inform the business as well as stimulating further investigation and analysis
  • You will deliver pre, during and post campaign / communication programme analysis, dashboards and insights to drive how we communicate and personalise our marketing and customer services
  • You’ll liaise with stakeholders to define reporting requirements, ensure all published work meets business needs and adjust reporting style, tone and format to address different audiences and levels of detail. This will involve developing and refining data collection and interrogation, building and quality-controlling reporting suites for campaigns and providing an evaluation framework to track programme benefits
  • You’ll also help drive best practice and proactively drive improvement
  • Act as the conscience of the business, challenging and impacting decision making

About you

  • To be up to the job, you’ll need a degree or equivalent in a business/technical/mathematical discipline and experience of designing complex reports. This will have involved using SAS to drive regular and ad hoc reporting, data visualisation and multi-channel campaign analysis
  • You’ll also be capable of reviewing complex data sets for accuracy and relevance, building and maintaining spreadsheets and automating repetitive processes
  • Relevant experience in similar analytical role in marketing or CRM
  • Proven track record in campaign / CRM programme reporting
  • Experience of interrogating report findings and supporting / suggesting campaign optimisation opportunities
  • Experience and solid understanding of complex campaign design
  • Experience of producing multi-layered reporting dashboards including KPIs, customer segment and campaign performance metrics

Application Process

All applicants are required to submit their CV and answer the following question. Please prepare your answer in advance:
  • Please tell us why you are attracted to this role and outline the skills and capabilities that you would bring with you (Max 250 Words).
Flexible working hours are considered for this role. Please inquire for further information at the time of your assessment, if successful.

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