Marketing Advisor, Southern Africa
Marketing Advisor, Southern Africa Location: preference for Johannesburg/Pretoria,South Africa**; other locations within region negotiable
Up to 50% regional/international travel
Reports to the Project Director **with dotted line to Deputy Director, Global Marketing Department (GMD) Who we are
We are Population Services International (PSI), the world's leading non-profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services for HIV prevention and treatment, family planning and maternal and child survival.
There are over 9,000 “PSI'ers” around the world. We're a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds - from the medical industry to the music business - all with unique skills we bring to the job. **Join us!
**PSI's Southern Africa Region addresses a wide range of health needs across seven countries. We are leaders in marketing HIV prevention products and services pioneering innovative approaches such as male circumcision, HIV testing and self-testing, pre-exposure prophylaxis and other care and treatment services.
The Marketing Advisor is passionate about making markets work more effectively so the people we serve have the dignity of choice and ease of access to high-quality health products and services that meet their specific needs. We simply want to be the best marketers in public health. We are looking for a skilled and dynamic marketing specialist to take our region's marketing to the next level. While the marketing advisor will be supported with a broad spectrum of marketing skills, we need someone who has a demonstrated track record in social and behavior change communications, and an interest in pioneering new approaches in consumer insight generation and analysis and applying findings from complex research methodologies such as journey mapping and segmentation, but who can also coordinate across the region on marketing planning, trade and service marketing, marketing-financial decision making, marketing execution and marketing talent management.
Sound like you? Read on.
Your contribution You will instill best practices in marketing across the countries where we work. Working in collaboration with Southern Africa's Regional and South Africa and Zimbabwe Country teams and PSI's Global Marketing Department, you will:
Up to 50% regional/international travel
Reports to the Project Director **with dotted line to Deputy Director, Global Marketing Department (GMD) Who we are
We are Population Services International (PSI), the world's leading non-profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services for HIV prevention and treatment, family planning and maternal and child survival.
There are over 9,000 “PSI'ers” around the world. We're a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds - from the medical industry to the music business - all with unique skills we bring to the job. **Join us!
**PSI's Southern Africa Region addresses a wide range of health needs across seven countries. We are leaders in marketing HIV prevention products and services pioneering innovative approaches such as male circumcision, HIV testing and self-testing, pre-exposure prophylaxis and other care and treatment services.
The Marketing Advisor is passionate about making markets work more effectively so the people we serve have the dignity of choice and ease of access to high-quality health products and services that meet their specific needs. We simply want to be the best marketers in public health. We are looking for a skilled and dynamic marketing specialist to take our region's marketing to the next level. While the marketing advisor will be supported with a broad spectrum of marketing skills, we need someone who has a demonstrated track record in social and behavior change communications, and an interest in pioneering new approaches in consumer insight generation and analysis and applying findings from complex research methodologies such as journey mapping and segmentation, but who can also coordinate across the region on marketing planning, trade and service marketing, marketing-financial decision making, marketing execution and marketing talent management.
Sound like you? Read on.
Your contribution You will instill best practices in marketing across the countries where we work. Working in collaboration with Southern Africa's Regional and South Africa and Zimbabwe Country teams and PSI's Global Marketing Department, you will:
- Ensure country-specific marketing plans are developed for the Project.
- Oversee the design and development of country creative briefs, media channel / media mix selection and creative agency evaluations.
- Develop a regional strategy for in-country marketing and communications teams on PrEP in collaboration with the country teams
- Work in close collaboration with the local Regional Marketing Advisor to develop a comprehensive marketing plan for the project
- Contribute to the design and implementation of market research including qualitative research so that it meets program needs.
- Facilitate discussions between programmers and researchers to ensure that program monitoring and operational research results are integrated into all aspects of the pilots including strategy, planning and implementation.
- Ensure alignment with PSI's Global Marketing Strategy and ensure use of standardized tools and processes for marketing planning and implementation.
- Work closely with the Global Social Marketing Department to develop country specific and appropriate SBC strategies and tools for scaling up PrEP in the target population
- Support dissemination of results and learnings of marketing activities across country platforms and the project consortium.
- Present key learning at selected national and international fora. Contribute to the development of project related documents such as donor reports, proposals, success stories and publications.
How will your performance be measured?
- increased demonstrated impact through Social Marketing and Social Franchising interventions
- demonstrated increase in use of data to drive marketing decision-making at the country level
- increased use of global marketing tools and approaches for program design and execution at country level
What are we looking for?
The basics
- MBA, MPH, Masters in Marketing or Communications, or equivalent degree 5+ years' experience in international marketing and/or social behavior change, preferably in health area.
- 4+ years experience managing a team in a developing country, preferably in Africa
- Experience implementing services marketing including the design/development of health communications strategies, implementation plans and budgets. Medical detailing or pharmaceutical experience.
- Demonstrated experience as a facilitator of marketing/communications trainings.
- Excellent written, verbal, and interpersonal communication skills.
- Must be authorized to work in South Africa
What would get us excited? Experienced marketing manager adept at using evidence to make decisions. You are familiar with human centered design and have experience with consumer segmentation. You understand business systems, marketing strategies and processes and have a demonstrated ability to design, analyze, disseminate, and manage marketing strategies with proven results. The “Street Cred”.You have significant, successful experience working in areas like business, sales and distribution, management consulting, marketing. You have had great business results and you have been able to create results via your vision and direction on execution. Experience in products/services that required consumer behavior change preferred. Fire in the belly. You bring energy and passion in what you do. Team player. You 'play well' with others and enjoy seeing the impact of our work as a team.Details. Details. Details. You pay attention to them and focus on quality and consistency. Leader. You have proven ability to obtain buy-in from multiple stakeholders and create change. Developing Markets. You have experience working or doing business in developing markets where getting things done requires ingenuity, patience, and great problem solving skills. Experience in sub-Saharan Africa highly preferred. Curious and Flexible. You're an information sponge and understand what worked yesterday won't necessarily work today (or tomorrow), that each context is different. You have an ability to adapt quickly to these changing environments. Language**. English fluency a must.. We are looking for excellent writing and communications skills.** Desire to Make the World a Better Place**. You have a passion to create change in the world and believe in providing better health solutions to the poor. You might not have been able to do this in your career “to date” but this is a goal in your life.** STATUS**
- Exempt
- Level 6
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status
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