Marketing Manager

Our Client: An ICT Company providing quality PRSP services and other Value Added Telecommunication services and located in Westlands, Nairobi.

The Company’s mission is to create clamour for their mobile service solutions by delighting the clients through provision of innovative, quality, timely, relevant, accurate and affordable solutions.

Job Title: Marketing Manager

Reporting To: Director

Role Overview:

To achieve quality business growth for the company within the assigned territory. The responsibilities incorporate marketing and selling PRSP and VAS products to existing and potential customers; The incumbent will implement strategies that will ensure retention of existing customers and generation of additional business from those customers; the incumbent will acquire new customers through prospecting and sales activities.

Summary of Tasks and Responsibilities

• Growth in business volumes (Bulk SMS, Mobile Contents and Short codes), customers and customer subscriptions.
• Management of customer expectations and relationships.
• Carrying out marketing intelligence research and be able to advise the company on potential areas to invest.
• Attending various company meetings which involves meeting the network services, potential customers and also be able to do business proposals to targeted customers.

Main Activities

• Develop the PRSP customer base and expand the unit’s business growth through marketing of the PRSP and VAS products and services.
• Ensure revenue growth through customer acquisition, new need identification, product cross-sell and re-engineering.
• Conduct initial screening interview with prospective customer and maintain familiarity with customer’s pertinent documents.
• Ensure that the target market selection criterion is adhered to and that we are in full compliance with Know Your Customer (KYC) and all regulatory bodies’ requirements.
• Ensure an effective call program is maintained on all allocated relationships and prospects. The calls should be recorded and filed.
• Manage customer queries, complaints and other correspondence in a timely manner and within set standards for customer satisfaction.
• Prepare MIS with brief overview and explanation of variances for assigned portfolio.
• Assist in identifying customer needs not met by existing products and the implementation of new products and services.
• Achievement of set revenue targets for the unit by aggressive customer acquisition, efficient product delivery, offering a diverse range of products and excellent customer service.
• Keep abreast of the rapid pace of product development to be able to sell new products.

Academic Requirements

• Undergraduate qualifications in Marketing or other similar qualification
• Certificate qualifications in IT

Technical Skills

• Computer packages
• Typing skills

Length of Experience:

• 3+ years in PRSP or other related service.
• 1+ years experience and demonstrated success in sales presentations and conversion to business.

Other Attributes:

• Interpersonal skills to create and maintain relevant business networks; and to effectively communicate with and manage customer expectations (internal and external), and other stakeholders who impact performance.
• Relationship management skills to effectively perform Marketing Management activities/tasks in a manner that consistently achieves high quality standards or benchmarks.
• Sales and negotiation skills to prospect and close business
• Knowledge of PRSP and VAS products.
• Knowledge and effective application of all PRSP policies, processes, procedures and guidelines to consistently achieve required compliance standards or benchmarks.
• Self-empowerment to enable development of open communication, teamwork and trust that are needed to support performance and customer-service oriented culture.
• Networking skills to effectively leverage on relationships that will enhance customer acquisition and retention.
• Ability to develop and follow a personal work plan for effective time utilization in achieving the objectives of the position.
• Ability to develop effective customer solutions and proposals that will generate sales opportunities.

Policies and Procedures

• Adherence to and application of established policies, processes, procedures and tools to achieve optimal efficiency, compliance and cost containment.

How to Apply:

Interested, suitable candidates should forward their applications enclosing copies of their detailed CVs to the following Email address: info@adeccokenya.com

Note: Only shortlisted candidates will be contacted.

Deadline Date: Thursday 24th February 2011.