Commercial Planning and Activation Manager

Read on to learn about a typical Commercial Planning and Activation Manager role. Diageo looks for great people for these positions throughout the year. Click on the Search and Apply link below to see if there are any current opportunities:

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Purpose of role:

The role of Commercial Planning and Activation Manager exists in order that we get closer to our customers through our planning and execution process.

Channel aligned they will be experts in the needs of our priority customers and what it takes to deliver flawless execution within their retail environment.

Connecting our commercial planning with the activation of seasonal events will ensure we allocate resources effectively and invest in the highest value opportunities.

Dimensions of role:

You will assist in the development of the channel strategy and manage the delivery of the activity plan based on customer, shopper and consumer insights. You will become an expert in the needs of Diageo’s priority customers, understanding what it takes to deliver flawless execution at point of purchase. By connecting our commercial planning with the activation of seasonal events, you will ensure that we allocate resources effectively and invest in the highest value opportunities.

Equally, you will need to work in close collaboration with the sales teams, shopper and consumer marketing, and category development to ensure that we maximise the value of all sales driver investment in both the on and off-licensed trade. Building relationships and influence throughout the organisation is critical and you will be expected to quickly deliver in a commercially complex and challenging environment.

Experience required:

With proven experience in sales, account management, customer marketing, category development or commercial planning functions, ideally within FMCG, you will possess natural commercial drive. You may also be considering a move from retail purchasing to use your expertise to date in a new and very challenging environment.

An expert at balancing the needs of multiple stakeholders whilst prioritising numerous and varying tasks, you will have strong networking and communication skills with demonstrable ability to effectively influence at all levels of the organisation. Your clarity of thought will mean you quickly assess a situation or challenge, and the analysis and problem solving dexterity to create and action the right solutions. Determination, resilience and hard work are an intrinsic part of this role. However we also make sure we have fun and celebrate our continued success!