Product Marketing Manager, Slovakia - Bratislava

The Product Marketing team partners with Engineering, Product Management, and the Sales organization to inform customers and the Sales team about new Google products and features. We conduct extensive market research to better understand and meet our users' needs. Working within our portfolio of consumer products (such as Search, Gmail, Maps, or Earth), we devise plans to make our users happier and increase the usefulness of our products. We use quantitative analysis and other research methods to improve the effectiveness of online marketing and better understand user behavior. Finally, Product Marketing works with our Ads product teams to communicate to advertisers and users how much value they gain from using Google products. As new advertising technologies are introduced to prospective customers, we develop messaging, collateral, events, and sales strategies to ensure their success.

The role: Product Marketing Manager, Slovakia

Product Marketing Managers are flexible, hardworking marketeers who have demonstrable knowledge about Google. You will plan and execute major B2B and B2C initiatives for Slovakia. You will be in charge of positioning and promoting Google's B2B and B2C products to achieve measurable objectives. Your key responsibilities will be to recruit small and medium advertisers through efficient ROI-based campaigns designed to increase awareness, education and product adoption. You will also be required to build B2C marketing programs. You will work with international marketing team, sales and PR to acquire new advertisers and contribute to the overall positioning of Google Slovakia in the business and consumer market.

Responsibilities:

• Drive the B2B advertisers acquisition strategy and lead the team to recruit SME advertisers and drive revenue for Google.
• Plan B2C activities and run awareness, education initiatives which have a positive impact on Google's brand.
• Develop creative assets and tools and manage agencies.
• Manage the Slovakia advertisers acquisition budget to execute ROI efficient recruitment programs.
• Track and analyse marketing programs to optimise overall results and plan campaign and channel mix.

Requirements:

• MA degree or equivalent with a strong academic record.
• Extensive experience in product marketing, direct marketing, marketing program management and call centres.
• Strong analytical skills required and proven track records in managing ROI campaigns and measurements.
• Understanding of the search, online advertising, or web publishing market.
• Strong interest in analysing products, customers and market dynamics and aptitude for determining the optimal way to position products in the market.
• Outstanding written and oral communication skills and strong organisational skills, fluency in English and Slovak language required.

Product Marketing Manager, Slovakia - Bratislava