iMarketing Manager Thailand
I-Marketing and Community/Conversations Portfolio Manager, responsible of:
IMarketing Strategy Development: Development of Imarketing strategy that are in line with brand strategy to meet volume, profit and share objectives, as well as build brand equity measured via B3 that creates a dynamic personalized and 2 way conversation and dialogue with the consumer and shopper based on :
• Create content
• Broadcast a human voice
• Be always on passion areas
IMarketing Execution and Activation:
• Development of content, production and execution of IMarketing plans, ensuring the Brand Liquid idea amplification and connection strategy objectives.
• Lead multidisciplinary teams internally marketing , commercial and Public Affairs and externally agencies and partners to ensure a fully integrated i-Marketing projects across all channels
• Work closely with Global and group team to ensure strategic global alignment
Interactive Engagement Platform Management:
• Lead precision marketing (CRM), utilize as the cross-brand platform as the long term objective engagement tool
• Identification and refinement of new consumer experience and rewards within interactive platform
• Develop, identify opportunities and manage strategic alliances which extend the value of the engagement platform to the consumers and shopper
• Develops, curates and identifies relevant content which generates or strengthens more meaningful relationships between our brands and people in the engagement platform
Conversation and Community Management: Voice of the Brand externally and the voice of the consumer and shopper internally, serving as a hub & having the ability to personally listen and connect (humanize the Brand), & providing feedback to many departments internally:
• Cultivate and management conversation through experience and content
• Listen, be the ears of our brands in social media.
• Identify threats and opportunities in surrounding our brand and report to appropriate parties.
• Analyze campaigns buzz and translate anecdotal or qualitative data into recommendations and plans.
• Create and update weekly and monthly reports and alerts of what he listen
Measurement and track on objectives: Lead the measurement and tracking communication, executional and business objectives in collaboration with K&I, and brand ensuring the plan in place reach those and adjusting in the time.
Closing projects and document learning: Lead and ensure that learning’s are documented and shared to the organization for the future.
Agency Relationship Management: Lead agency (digital) relationships, managing resource allocation and quality control (timing, cost, creative delivery). Manage annual assessment process and remuneration / contract negotiations.
Management of initiative budget: Responsible to manage and assignation of the entire digital budget by initiative in collaboration with finance, conducting the right routines to ensure the right execution of the budget.
- Leading the strategy thinking and implementation of I-marketing communication within connection plans (internet, gaming and mobile),
- Manage interactive engagement platform identifying relevant content, curate consumer content, deliver experience and sharing space to consumers,
IMarketing Strategy Development: Development of Imarketing strategy that are in line with brand strategy to meet volume, profit and share objectives, as well as build brand equity measured via B3 that creates a dynamic personalized and 2 way conversation and dialogue with the consumer and shopper based on :
• Create content
• Broadcast a human voice
• Be always on passion areas
IMarketing Execution and Activation:
• Development of content, production and execution of IMarketing plans, ensuring the Brand Liquid idea amplification and connection strategy objectives.
• Lead multidisciplinary teams internally marketing , commercial and Public Affairs and externally agencies and partners to ensure a fully integrated i-Marketing projects across all channels
• Work closely with Global and group team to ensure strategic global alignment
Interactive Engagement Platform Management:
• Lead precision marketing (CRM), utilize as the cross-brand platform as the long term objective engagement tool
• Identification and refinement of new consumer experience and rewards within interactive platform
• Develop, identify opportunities and manage strategic alliances which extend the value of the engagement platform to the consumers and shopper
• Develops, curates and identifies relevant content which generates or strengthens more meaningful relationships between our brands and people in the engagement platform
Conversation and Community Management: Voice of the Brand externally and the voice of the consumer and shopper internally, serving as a hub & having the ability to personally listen and connect (humanize the Brand), & providing feedback to many departments internally:
• Cultivate and management conversation through experience and content
• Listen, be the ears of our brands in social media.
• Identify threats and opportunities in surrounding our brand and report to appropriate parties.
• Analyze campaigns buzz and translate anecdotal or qualitative data into recommendations and plans.
• Create and update weekly and monthly reports and alerts of what he listen
Measurement and track on objectives: Lead the measurement and tracking communication, executional and business objectives in collaboration with K&I, and brand ensuring the plan in place reach those and adjusting in the time.
Closing projects and document learning: Lead and ensure that learning’s are documented and shared to the organization for the future.
Agency Relationship Management: Lead agency (digital) relationships, managing resource allocation and quality control (timing, cost, creative delivery). Manage annual assessment process and remuneration / contract negotiations.
Management of initiative budget: Responsible to manage and assignation of the entire digital budget by initiative in collaboration with finance, conducting the right routines to ensure the right execution of the budget.
| iMarketing Manager | Thailand |
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