Friday, July 22, 2016

BETTER PLACES Marketing manager in travel

Better Places is a social enterprise based in Leiden, the Netherlands. We provide an online platform to help travelers design and book a personalized trip by connecting them directly with local agents in 32 countries outside of Europe. These local operators are tourism professionals with a passion for travel and people and a strong focus on responsible travel. Better Places is currently focusing on the Dutch and Belgian market. In Germany we operate under the name Fairaway. We plan to launch our English website in january 2017.
Our mission is to create Better Places to live in and Better Places to visit. It is our aim to create a more caring & responsible tourism industry.
Our USP's are: 100% tailormade trips, authentic encounters with locals and a strong focus on responsible travel. We are not only here to sell travels but also to help travelers discover new destinations. To do so we have a community of writers who are writing articles about places and destinations.
We work with a limited number of staff in our offices in The Netherlands and Germany. Most of the work is done at the destination. We are able to work in this way by making processes as efficient as possible and by working together with established partners, like Riksja Travel in The Netherlands and Erlebe Fernreisen in Germany. The selection, training and management of relationships with our local partners will mostly be done from our office in The Netherlands.
We are an entrepreneurial organization. Each staff member is master of his time and projects he's working on. Our key values? Freedom, Responsibility and Entrepreneurship.
The role
The marketing manager is responsible for the English speaking markets. The person in this new role will manage and direct all our marketing, press & PR and help us to establish a solid position in the English speaking market. You will be working closely together with our operational manager.
After some time, proved success and mutual agreement, the marketing manager has an outlook to grow into the position of General Manager for the English operations.
  • Translate our current website in English
  • Marketing and pr
  • Optimize natural indexing (SEO)
  • Creation and management of online marketing campaigns
  • Set up affiliation, partnerships with websites generating qualified leads
  • Optimize ROI through all channels
  • Promote Better Places in the most relevant places
  • Responsible for Social Media and e-newsletters.
  • Create a community of writers with a focus on responsible adventure travel who are writing articles about places and destinations
Monitor business performance:
  • Produce reports on the business performance of the accounts managed for discussion and action.
  • Identify and rectify problems resulting from us not generating sufficient leads, partners not converting, and partners not replying well to leads (identified by the operational manager)
  • Follow your market in terms of offer (destinations, products, local agencies) and demand (travelers' demand)
The person
This is a senior role for an experienced marketing, media and PR professional who is ambitious and driven to achieve our business and wider social and environmental goals. The successful applicant will have:
  • Excellent communication and writing skills
  • Strong entrepreneurial skills
  • Successful experience in the online travel industry and/or online business development
  • A strong network in responsible travel, like NGO's, research institutes, consultants and educational institutes
  • A good strategic mind and contribute to the overall future direction of Better Places
  • Creative and Pro active
  • A strong network of bloggers, journalists and travel websites
  • A keen interest in travel and in particular, responsible tourism
  • Powerful analytical skills
  • Native English speaker and a professional level of Dutch
The position will initially be for min. 32 hours a week. In the first 3 months the focus will be on translating the website from Dutch into English. You will be working from our office in Leiden. We offer the possibility to work partly from another location
Applications in English to Saskia Griep: Please send your CV together with a motivation letter by September 1, 2016.

Popular Posts


Accountant ACDI/VOCA ACTED Action Against Hunger ActionAid ADB African Development Bank ADB Asian Development Bank Administrative Administrative Assistant Advisor Afdb African Development Bank Afghanistan afr Africa Development Bank Africa Nazarene University Africa Union African Barrick Gold Africare AfricaRice Aga Khan University Agricultural Airtel Jobs Algeria American Embassy American Bar Association American Red Cross Amnesty Amnesty International Amref AngloGold Ashanti Angola Argentina ASIA DEVELOPMENT BANK ASIA JOBS Asian Development Bank AdB AU AFRICAN UNION Auditor Australia Austria Aviation Jobs BA British Airways Bank for International Settlements BANK JOBS BANK OF RWANDA Bank of Tanzania Barclays Bank Barrick Gold BBC WORLD SERVICE Belgian Development Agency Belgium Brussels BiRD Bureau for Institutional Reform and Democracy Botswana Brazil British Council British Red Cross Burkina Faso Burundi CANADA Cardno Care International Carter Center Catholic Relief Services Chad CHAI Clinton Health Access Initiative Chemonics International Chevron ChildFund International Chile CHINA Christian Aid CIMMYT International Maize and Wheat Improvement Center Civil Engineers Climate Change Coca-Cola Company Coffey International COMESA Commonwealth Communications Officer Community Development Congo Conservation International Consultancy COOPI Côte d'Ivoire Crown Agents Group Danish Refugee Council (DRC) DataBase Management Dell Deloitte Denmark DFID DHL Diageo Director DRC Democratic Republic of the Congo DRIVER EAC EAST AFRICAN COMMUNITY EAST AFRICA COMMUNITY Economist ECOWAS Education Egerton University EGPAF Elizabeth Glaser Pediatric AIDS Foundation EGYPT Electrical Engineer Electrical Engineering Embassy Jobs EMBL - European Molecular Biology Laboratory Energy Careers EngenderHealth Engineering England Environmental Ethiopia Etihad Airways EU Delegation European Union Jobs Family Health International Fao Food and Agriculture Organization FHI360 Fiji FINANCE Finance and Administration Finca Finland Ford Foundation France Freedom House Futures Group Geita Gold Mine GEOLOGIST Germany Ghana Goal Ireland Gold Fields Goldfields Google Jobs Governance Greenpeace Guatemala Haiti HANDICAP INTERNATIONAL Health and Medical HEALTH JOBS HelpAge International Honduras HOTEL JOBS Huawei Human Resources Human Rights Human Rights Watch I-TECH IAEA International Atomic Energy Agency IATA Air Transport Association IAVI International AIDS Vaccine Initiative IBM Software Group ICAP ICC International Criminal Court ICT JOBS IFAD International Fund for Agricultural Development IFC International Finance Corporation IGAD region IITA International Institute of Tropical Agriculture ILO International Labour Organization ILRI International Livestock Research Institute IMF International Monetary Fund Indonesia Industrial Insurance Inter-American Development Bank International AIDS Society International Alert International Criminal Court INTERNATIONAL GRAINS COUNCIL International Potato Center (CIP) International Rescue Committee Internews Europe INTERNSHIP OPPORTUNITIES Internships INTERPOL IntraHealth IOM International Organization for Migration Iraq IRC International Rescue Committee IRCT International Rehabilitation Council for Torture Victims Islamic development bank Islamic Relief Israel Italy ITU International Telecommunications Union IUCN The International Union for Conservation IWMI International Water Management Institute J/P HRO Japan Jhpiego JOB IN INDIA Jobs in India JOBS IN RWANDA Jordan KCB Kenya Commercial Bank Kenya Airways Kenyatta University Korea KPMG Kuwait Latin America Lecturer LEGAL JOBS Lesotho Liberia LIBRARIAN Libya Logistics LWR Lutheran World Relief Maersk Makerere University Malaria Consortium Malawi Malaysia Mali Management Systems International (MSI) MANAGERS Marie Stopes International Marketing MCC Millennium Challenge Corporation Mechanical Engineer Médecins Sans Frontières MEDIA JOBS Mekong River Commission Mercy Corps Mexico Microsoft Middle East Jobs MINING Moi University Mombasa Monitoring and Evaluation Manager Mozambique Msh Management Sciences for Health MTN Group Myanmar Namibia National University of Rwanda NATO Nederland NEPAD Netherlands New Zealand NGO JOBS Nigeria Nokia Norway Norwegian Refugee Council OCHA UN Office for the Coordination of Humanitarian Affairs Office Attendants Oikocredit Oil and Gas OPEC Open Society Foundations Operations Organization for Security and Co-operation in Europe Oxfam Pact International PAHO Pan American Health Organization Pakistan Pan American Health Organization Panama Path International Pathfinder International Peace Corps Peru PHILIPPINES Plan International Poland Presbyterian University of East Africa Procurement Progressio Psi Population Services International Public Relation Puma Energy PwC PricewaterhouseCoopers Qatar Quality Assurance RECEPTIONISTS RECORDS MANAGEMENT Red Cross Jobs Republic of Kenya Researcher Restless Development Revenue Watch Institute Rio Tinto Room to Read Russia SABMiller SADC SAFARICOM JOBS SALES Sales and Marketing Saudi Arabia Save The Children Scholarships SECRETARY SECURITY JOBS Senegal Shell Group Shelter For Life Sierra Leone Sightsavers International Singapore SNV International Software Engineering SOKOINE UNIVERSITY OF AGRICULTURE Solidarités International somalia Sony Ericsson South Africa South America South Sudan Jobs Spain SPC Secretariat of the pacific community Sri Lanka sSierra Leone Standard Bank Group STATISTICIAN Stores SUPPLIES OFFICER Survey Swaziland Sweden Switzerland TANESCO Tanzania Tanzania Investment Bank Teaching TECHNICIANS Technoserve TELECOM JOBS Tender Tetra Tech ARD Thailand The Commonwealth The European Chemicals Agency Tigo Timor Leste Togo Tourism Tourism and Hospitality Toyota Transparency International (TI) Trócaire Tunisia Turkey UGANDA JOBS UK United KingDom UNAIDS UNDP UNESCO UNFPA UNICEF Unilever Careers United Arab Emirates United Nations Jobs United States Of America UNIVERSITY University of Cambridge University of Edinburgh University of Ghana University of Nairobi University of Oxford University of Pretoria University of Swaziland Unwomen US Embassy USAID Utumishi Jobs Vodacom Vodafone Group Volunteers VSO War Child International WaterAid International Web Development WEST AFRICA JOBS Western Union Company Wetlands InternationaL WFP World Food Programme Winrock International World Bank Jobs World Food Programme World Health Organization World Society for the Protection of Animals World Vision Jobs WorldFish Center WWF International Yahoo Yemen Zambia Zanzibar Zimbabwe