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BETTER PLACES Marketing manager in travel

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Better Places is a social enterprise based in Leiden, the Netherlands. We provide an online platform to help travelers design and book a personalized trip by connecting them directly with local agents in 32 countries outside of Europe. These local operators are tourism professionals with a passion for travel and people and a strong focus on responsible travel. Better Places is currently focusing on the Dutch and Belgian market. In Germany we operate under the name Fairaway. We plan to launch our English website in january 2017.
Our mission is to create Better Places to live in and Better Places to visit. It is our aim to create a more caring & responsible tourism industry.
Our USP's are: 100% tailormade trips, authentic encounters with locals and a strong focus on responsible travel. We are not only here to sell travels but also to help travelers discover new destinations. To do so we have a community of writers who are writing articles about places and destinations.
We work with a limited number of staff in our offices in The Netherlands and Germany. Most of the work is done at the destination. We are able to work in this way by making processes as efficient as possible and by working together with established partners, like Riksja Travel in The Netherlands and Erlebe Fernreisen in Germany. The selection, training and management of relationships with our local partners will mostly be done from our office in The Netherlands.
We are an entrepreneurial organization. Each staff member is master of his time and projects he's working on. Our key values? Freedom, Responsibility and Entrepreneurship.
The role
The marketing manager is responsible for the English speaking markets. The person in this new role will manage and direct all our marketing, press & PR and help us to establish a solid position in the English speaking market. You will be working closely together with our operational manager.
After some time, proved success and mutual agreement, the marketing manager has an outlook to grow into the position of General Manager for the English operations.
Activities
  • Translate our current website in English
  • Marketing and pr
  • Optimize natural indexing (SEO)
  • Creation and management of online marketing campaigns
  • Set up affiliation, partnerships with websites generating qualified leads
  • Optimize ROI through all channels
  • Promote Better Places in the most relevant places
  • Responsible for Social Media and e-newsletters.
  • Create a community of writers with a focus on responsible adventure travel who are writing articles about places and destinations
Monitor business performance:
  • Produce reports on the business performance of the accounts managed for discussion and action.
  • Identify and rectify problems resulting from us not generating sufficient leads, partners not converting, and partners not replying well to leads (identified by the operational manager)
  • Follow your market in terms of offer (destinations, products, local agencies) and demand (travelers' demand)
The person
This is a senior role for an experienced marketing, media and PR professional who is ambitious and driven to achieve our business and wider social and environmental goals. The successful applicant will have:
  • Excellent communication and writing skills
  • Strong entrepreneurial skills
  • Successful experience in the online travel industry and/or online business development
  • A strong network in responsible travel, like NGO's, research institutes, consultants and educational institutes
  • A good strategic mind and contribute to the overall future direction of Better Places
  • Creative and Pro active
  • A strong network of bloggers, journalists and travel websites
  • A keen interest in travel and in particular, responsible tourism
  • Powerful analytical skills
  • Native English speaker and a professional level of Dutch
The position will initially be for min. 32 hours a week. In the first 3 months the focus will be on translating the website from Dutch into English. You will be working from our office in Leiden. We offer the possibility to work partly from another location
Applications
Applications in English to Saskia Griep: saskia@betterplaces.nl. Please send your CV together with a motivation letter by September 1, 2016. www.betterplaces.nl

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