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Specialist: Data Analysis - MPESA Marketing

Reference Number
6686/AA/SpcDaAnaMpe/MT/Mid
Job Title:
Specialist: Data Analysis - MPESA Marketing
Location:
Midrand
Job Level:
5 (Upper)
Reports To:
Manager: Marketing - MPESA
Advert release date:
20/01/2011
No. of Positions Available:
1
Response Deadline:
27/1/2012
Objectives:
Main Purpose

To analyse and report on the M-PESA business, using data from many sources. Using these reports to justify recommendations of how to develop the business.


Job Objectives

Run periodic standard business reports to support the day to day management of the business
Create ad hoc reports to analyse trends, test hypotheses and make recommendations of how to better run the business
Provide sales support in monitoring outlet performance and float availability
Create and maintain a detailed competitor file and be the source of detailed knowledge about the competition, both in SA and key foreign competitors
With the Marketing Manager and others, develop briefs for market research and brief agencies. Analyse the resulting data.
Work with the product team to define reporting requirements for new functionality and to better manage existing functionality
Perform all reporting testing with the product team
To provide reporting on all business activities including Sales & Marketing
Manage the measurement and performance of all Marketing campaigns
Analyse and report on key business drivers
To provide strategic intelligence to the business
Provide business input into new projects
Report on overall and regional business performance on a regular basis, i.e. weekly and monthly
Produce Customer Trend Analysis Reports that provide insight into customer behaviour
Thorough interrogation of data and information


Competencies:
Skills:

Data extraction, data transformation & data manipulation skills
Analytical/research skills
Planning and organising skills

Knowledge:

Advanced knowledge of databases
Advanced knowledge of reporting tools
Working knowledge of statistics and statistical software (SPSS, SAS or Statistica)
Business/Industry Knowledge
Requirements:
Education and Experience

Matric / Grade 12 or SAQA Accredited Equivalent*
A 3 year diploma or degree in Finance, Engineering, Commerce, Science or any related field of study with a strong requirement for data analysis and critical thinking or SAQA Accredited Equivalent*

At least 3 -5 years relevant experience is essential - consisting of;
Database experience (data extraction, transformation & manipulation)
Analytical/research experience
Reporting experience (including presentations)
Telecommunications industry experience would be an advantage

*Please note that the onus lies with the candidate to provide Vodacom with substantial evidence to prove that his/her qualification is equivalent to the required NQF (National Qualifications Framework) level for the specific position.
Employment Equity:
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.