Senior Brand manager, Release, Russia

Create Category strategy for Russia within Hub destination and strategy

· Delivery of GAME plan (in close cooperation with MM) & flawless execution of brand plan to grow NSV and CAAP ahead of expectations.

· Lead the implementation of all brand initiatives and manage change in response to competitor plans and external requirements
Top Accountabilities:

1. Drive growth of Release Category, including growing Captain Morgan, as well as launching/building NTW (new to world) brand(s) to beat plan NSV & TP and beat the competition. Contribute to Category strategy in close cooperation with MM and Innovation Team. Ensure tight A&P budget management and regular performance/ brand health management reporting into the MM.

2. LeadGAME Planning process for Captain Morgan and J&B, as Lead Release Innovation Agenda for F14 – lead cross-functional teams to deliver strong and aligned GAME plans for Release category (including Innovations) – Focused growth drivers, insights & programmes linked to global and regional brand strategy innovation agenda and hub financial goals

3. Execute brand GAME plan for Captain Morgan and J&B and NTW launches

· with flair

· with great execution of all key programs

· with S&S across R&EE region and from the globe

· with evaluation of key activities in place

· ensure all activities are DMC & legal compliant

4. Relationship – building of effective relationships across the business and with external partners:

· Developing strong effective high performing relationships with Russian teams – RLT/Commercial/Mrkt/Finance/Supply/Procurement/Legal/CR teams and GBT to effectively drive brilliant execution at the consumer and customers level.

· Aligning the groups to a clear vision using strong influencing skills

· Skilfully managing multiple stakeholder relationships

Building network and influence through teams to get results

Qualifications and Experience Required:

· At least 6 years marketing experience (Diageo Marketing Experience is an advantage/Working with Premium brands is advantage)

· strategic thinking

· Strong creative judgement

· Commercial awareness

· Strong focus on business impact

· Proven excellence in execution

· Managing multiple priorities and strong project management skills

· Ability to think out of the box and manage change

· Premium brands knowledge/ experience an advantage

· Excellent communicator

· Great stakeholder relationship builder

· Excellent English required

Good decision-making skills

Senior Brand manager, Release, Russia