Group Brand Manager, Coca-Cola
Manage the Coca-Cola Portfolio (on a project basis along with 2 other
GBMs) through the development and implementation of the brand
strategies and the big bets initiatives that will drive brand health and
market share.
The Closing date for this position is October 25th.
Annual Process:
Day to Day:
Success Criteria:
Brand Market share & Brand health score, volume, BC, and timely implementation of BP activities.
Still: Establish the strategic roadmap for Flavored Sparkling Beverages portfolio in ME.
Job Scope / Impact:
No of countries: 10
No of bottlers: 10
Key Contacts:
Coca-Cola Marketing Manager:
Daily, Strategic planning, alignment on initiatives execution, and update on progress of key projects
Region Marketing Manager:Overall update on business progress, results and issues
Bottlers (GM, Marketing managers): Daily, Key initiatives alignment, Operational and Executional details/issues, as well as budget allocation agreements
Group Marketing: Monthly, Alignment on Brand communication strategy and plans
Advertising & Media Agency: Daily, Development and implementation of key initiatives
MISP & K&I: Weekly, analysis on key business indicators and customized research results
Job Requirements / Qualifications:
Bachelor’s Degree (minimum requirement), Master's degree prefered in Business Administration, Engineering.
Cultural Diversity:
Middle East is a diverse Region of its own with different cultural of traditions & local political complexities. A high level of communication skills in English and Arabic (Preferred) is crucial to understand & deal with different cultures / values.
Gaining alignment of multiple entities (BU, Group, market managers and Bottlers) and managing different objectives within that (Long term Brand building vs. short term volume driving)
Judgment and Decision-Making:
Knowledge/Skills/Abilities:
► Identifies and provides clarity around initiatives that deliver differentiated value to the company
► Uses input from internal and external sources to promote leading edge solutions
► Educates others on the importance of anticipating customer needs and measuring outcomes
► Challenges team members to use rational, logical arguments to shift the positions of others
► Encourages teams to look to multiple sources to identify and reinforce leading practices
► Tests multiple scenarios against strategies to ensure maximum results
► Translates complex strategic issues into clear action plans for the team
► Prepares the organization to focus on the delivery of short- and long-term results
► Leverages knowledge and subject-matter expertise to influence System-wide decisions
► Gathers and applies insights from across the System to create alignment around critical objectives
► Makes connections between the Manifesto for Growth and decision-making in his/her unit
► Takes a company-wide approach to making decisions that may increase long-term profitability
► Helps others to understand the linkage between team contributions and System-wide success
► Addresses risks and obstacles by working closely with the team to devise plans to overcome the
► Drives the team to build competitive advantage through the integration of our vision into current work
► Defines accountability such that everyone is responsible for contributing to successful outcomes
► Works with the team to ensure efforts are focused on value-added solutions that lead to quality results
► Helps others to embrace the idea of setting stretch goals to improve business results
► Encourages others to identify and adopt leading-edge ideas that result in increased success
► Uses data from multiple constituents to devise plans for competing in the marketplace
► Encourages others to build internal and external relationships that result in leveraged solutions
► Coaches others on the importance of change as a mechanism for executing our business goal
► Helps others to identify industry data that will contribute to System-wide success
► Ensures the team understands the importance of building profitable, long-term relationships
► Uses talent assessment skills as a mechanism for anticipating and addressing team needs
► Provides on-going, timely feedback to others, and takes the opportunity to ask for it as well
► Communicates effectively and with impact to motivate others to realize their potential
► Establishes and maintains an environment in which everyone can participate, share and feel included
► Leverages individual differences to motivate others and create organizational impact
► Sets clear, business oriented objectives for self and others on the team
► Demonstrates personal commitment and holds others accountable to our Values
► Encourages open, candid, trusting relationships and motivates others to embrace change
► Lends excitement and support to the work we’re doing on the Manifesto for Growth
► Ensures company interests are always placed ahead of team and personal agendas
► Demonstrates and encourages promoting and protecting our image internally and externally
► Actively helps employees through changes and transitions in our culture
► Inspires teams to embrace our culture and strive for personal excellence
Work Dependency:
The work input required for the brand manager:
English and Arabic (mandatory)
Travel Requirements:
25% of the time within ME
Additional Information:
Arabic language is a must. In addition, it is highly preferable to have 5-6 years of experience in GCC.Group Brand Manager, Coca-Cola
The Closing date for this position is October 25th.
- Key Responsibilities:
Annual Process:
- Develop category and revenue maps.
- Develop TM Portfolio strategies.
- Provide Big Bets for annual Business Plan
- Develop Annual Brand Business Review and Plans
- Annual innovation Calendar
- Recommend brand budgets and investment allocation.
Day to Day:
- Develop growth platforms and brand roles with MISP
- Brand understanding, and brand strategy
- Brand health analysis
- Communication strategy and BVA
- Message design across points of contact
- Communication development
- Big bets projects development in conjunction with BU management and Market Manager & system alignment
- Alignment with bottler on brand strategies &big bets
- Market visits to key markets (as per defined frequency)
- Consumer and competitive understanding.
- Qualify Innovation ideas and develop innovation calendar
- Creative Agency management
- Ensure implementation of marketing initiatives on time.
- Management of regional production, assets, and packaging budgets.
Success Criteria:
Brand Market share & Brand health score, volume, BC, and timely implementation of BP activities.
Still: Establish the strategic roadmap for Flavored Sparkling Beverages portfolio in ME.
Job Scope / Impact:
No of countries: 10
No of bottlers: 10
Key Contacts:
Coca-Cola Marketing Manager:
Daily, Strategic planning, alignment on initiatives execution, and update on progress of key projects
Region Marketing Manager:Overall update on business progress, results and issues
Bottlers (GM, Marketing managers): Daily, Key initiatives alignment, Operational and Executional details/issues, as well as budget allocation agreements
Group Marketing: Monthly, Alignment on Brand communication strategy and plans
Advertising & Media Agency: Daily, Development and implementation of key initiatives
MISP & K&I: Weekly, analysis on key business indicators and customized research results
Job Requirements / Qualifications:
Bachelor’s Degree (minimum requirement), Master's degree prefered in Business Administration, Engineering.
Cultural Diversity:
Middle East is a diverse Region of its own with different cultural of traditions & local political complexities. A high level of communication skills in English and Arabic (Preferred) is crucial to understand & deal with different cultures / values.
- Understand of the local politics, habits, and social backgrounds of the different managed countries / markets.
- Open to incorporate & promote learning from diverse functions, territories, & Industries.
- Adaptability to interact with different people, in diverse places, & with all layers in the organization at the same time (in a bottler plant from a truck driver all the way up to the GM)..
Gaining alignment of multiple entities (BU, Group, market managers and Bottlers) and managing different objectives within that (Long term Brand building vs. short term volume driving)
Judgment and Decision-Making:
- Brand strategy in alignment with BU marketing manager.
- Big Bet Initiatives in cooperation with Market Manager, and bottler.
Innovation Calendar in alignment with marketing manager.
Knowledge/Skills/Abilities:
- Accelerates Sustainable Growth, and drives Innovative Business Improvements
► Identifies and provides clarity around initiatives that deliver differentiated value to the company
► Uses input from internal and external sources to promote leading edge solutions
► Educates others on the importance of anticipating customer needs and measuring outcomes
► Challenges team members to use rational, logical arguments to shift the positions of others
► Encourages teams to look to multiple sources to identify and reinforce leading practices
► Tests multiple scenarios against strategies to ensure maximum results
- Balances Immediate and Long-Term Priorities
► Translates complex strategic issues into clear action plans for the team
► Prepares the organization to focus on the delivery of short- and long-term results
► Leverages knowledge and subject-matter expertise to influence System-wide decisions
► Gathers and applies insights from across the System to create alignment around critical objectives
► Makes connections between the Manifesto for Growth and decision-making in his/her unit
► Takes a company-wide approach to making decisions that may increase long-term profitability
- Drives Execution (Results Leadership)
► Helps others to understand the linkage between team contributions and System-wide success
► Addresses risks and obstacles by working closely with the team to devise plans to overcome the
► Drives the team to build competitive advantage through the integration of our vision into current work
► Defines accountability such that everyone is responsible for contributing to successful outcomes
► Works with the team to ensure efforts are focused on value-added solutions that lead to quality results
► Helps others to embrace the idea of setting stretch goals to improve business results
- Imports and Exports Good Ideas
► Encourages others to identify and adopt leading-edge ideas that result in increased success
► Uses data from multiple constituents to devise plans for competing in the marketplace
► Encourages others to build internal and external relationships that result in leveraged solutions
► Coaches others on the importance of change as a mechanism for executing our business goal
► Helps others to identify industry data that will contribute to System-wide success
► Ensures the team understands the importance of building profitable, long-term relationships
- Unleashes Potential (People Leadership), Develops and Inspires others
► Uses talent assessment skills as a mechanism for anticipating and addressing team needs
► Provides on-going, timely feedback to others, and takes the opportunity to ask for it as well
► Communicates effectively and with impact to motivate others to realize their potential
► Establishes and maintains an environment in which everyone can participate, share and feel included
► Leverages individual differences to motivate others and create organizational impact
► Sets clear, business oriented objectives for self and others on the team
- Lives the Values
► Demonstrates personal commitment and holds others accountable to our Values
► Encourages open, candid, trusting relationships and motivates others to embrace change
► Lends excitement and support to the work we’re doing on the Manifesto for Growth
► Ensures company interests are always placed ahead of team and personal agendas
► Demonstrates and encourages promoting and protecting our image internally and externally
► Actively helps employees through changes and transitions in our culture
► Inspires teams to embrace our culture and strive for personal excellence
Work Dependency:
The work input required for the brand manager:
- Consumers learnings, market data, and brand health measures
- Creative agency recommendation and creative execution for agreed key initiatives
- Bottlers and Management alignment on key initiatives and executions.
- BU Marketing Manager for alignment and approval.
- Presentations of business results updates for marketing manager, regional manager and division.
- Recommendations for key initiatives to the management team and bottlers
English and Arabic (mandatory)
Travel Requirements:
25% of the time within ME
Additional Information:
Arabic language is a must. In addition, it is highly preferable to have 5-6 years of experience in GCC.Group Brand Manager, Coca-Cola
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