MX-Market Development Coordinator

Position Overview:

Assure that BP objectives are achieved in relation to volume, market share, per-capita and revenue. Manage the DME (cooperative budget). Develop BP with each bottler group align to Region BP. Implement and follow up programs defined in BP for each bottler group.


Key Duties/Responsibilities:

• Develop and implement local strategies and programs aligned with Division’s guidelines.


• Develop Business Plan with each bottler.


• Activate national brand and channel programs by bottler.


• Manage and implement a price/packing strategy that maximizes the value that consumer perceives in products, increasing company’s income.


• Identify volume opportunities as well as coordinate the design and development of programs that capitalize those opportunities (by brand, channel, package, or consumption occasion).


• Optimize the DME application in relation to volume and to the return of investment.


• Execute Revenue Management.


• Know and detect competitors strengths and weaknesses in order to take decisions that allow the Company to capture all Region opportunities and recommend improvements and new approaches to expand operations.


• Maintain a professional relationship with the bottler and other functional areas, in order to facilitate the planning process, coordination and execution of operations, marketing and revenue strategies.


• Develop the region Organizational Capabilities.


• Conduct hiring and terminations, performance management reviews, salary and other compensation programs recommendations.

Related Job Requirements/Qualifications:

Competencies

• Understanding the system


• Achieving greater results/deliver results


• Demonstrating openness and self-confidence


• Managing interactions with others


• Negotiation skills


• Using judgement and common sense


• Building value-based relationships


• Imports and exports good ideas

 Skills

• Team building


• Performance management


• Communication


• Project management


• Negotiation/Influence


• Financial Analysis


• Risk management


• Spanish/English


• Planning

 Knowledge

• Revenue management


• Value chain


• Understanding bottler operation


• Pricing and Packaging


• Channels


• Strategies execution


• Information Technology & Analysis

Educational Requirements:

• Bachelors degree in Business Administration or similar.

MX-Market Development Coordinator