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Communications Manager, Brookings-Tsinghua Center

5:30:00 PM

NOTE: This is a contract position with Tsinghua University and the position is based in Beijing. Applicants must have authorization to work in China.

Basic Function

Responsible for the development and implementation of communications and media strategy for the Brookings-Tsinghua Center (BTC).

Principal Duties and Responsibilities

60% Development and Implementation of Media and Communications Strategy

  • Develop targeted communications and branding strategies tailored to specific groups including policymakers, the media, foundations, universities, and think tanks; identify opportunities to increase the program’s impact and visibility through identifying target audiences, working with relevant scholars and staff, and adapting materials and publications to formats readily usable by each target audience.
  • Liaise with editors and correspondents and maintain strong relationships with the Chinese media and China-based foreign policy reporters; seek opportunities to engage them in events and to interest them in work done by BTC scholars; organize press conferences as needed; arrange media interviews and appearances; distribute research and commentary by Brookings scholars to various media outlets.
  • Coordinate media relations efforts with Brookings and Tsinghua University.
  • Seek and develop opportunities to partner with media on events and publications.
  • Assist with or manage organization of major public forums or video conferencing events including: identifying speakers and topics; coordinating panels and participants; drafting correspondence and press releases; and engaging media interest.
  • Comprehensively monitor press coverage of BTC and its scholars to maintain a full press file.
  • Keep abreast of current events and help to identify opportunities for scholars to develop op-eds, policy briefs, letters to the editor, etc.
  • Coordinate overall digital media strategy and expand web presence; manage BTC website presence to ensure website is updated accurately and includes upcoming events, testimony, op-eds, monographs, analysis papers, and other related materials; contribute to and develop strategies to promote policy-driven products on the site, suitable for media reporting and editorial placement.
  • Proofread materials in Chinese and English and review translations to ensure quality and appropriateness.
  • Draft and compile web materials related to timely issues for online publication on the website and/or dissemination through social media.
  • Edit high quality academic papers authored by Brookings fellows in both English and Chinese; supervise production (layout, proofreading, editing, design, translation) for publications such as reports, analysis papers, and policy briefs.
  • Supervise reprinting and translation of publications into Chinese or English.
  • Develop strategies to promote and track production of BTC publications with scholars and relevant Brookings staff; track production schedules.

40% Targeted Communications and Outreach

  • Develop marketing materials, event announcements, media memos and press releases, fact sheets, and other press materials; adapt materials and publications to formats that can be readily used by various target audiences; manage the design, production, and distribution of all branded items and marketing materials.
  • Manage all BTC official correspondence, including drafting, editing, or translating as needed.
  • Develop targeted communications strategy for potential donors and assist with the cultivation and stewardship of existing and prospective donors; assist with writing of solicitation letters or proposals; edit and polish concept papers and proposals drafted by scholars to ensure quality, readability, and adherence to funder guidelines, interests, and programs.
  • Manage outreach databases; oversee a master calendar of events.

Only applicants meeting minimum qualifications for the position will be considered. Successful completion of a background investigation is required for employment in this position. No phone calls please. Brookings welcomes resumes from all qualified applicants, particularly women and minorities.


Qualifications

Education/Experience Requirements

Bachelor’s degree required (Master’s preferred), preferably in international communications, marketing, political science, or related fields. Minimum of 5 years relevant professional work experience required in external affairs, communications, marketing, public relations, or similar field. Experience working with American and Chinese media is required. Strong knowledge of trends, practices, and strategies in digital media, including web and social media. Should be proficient in Microsoft Office applications and adept at learning new applications. Basic knowledge of HTML and CMS required. Excellent organizational, communication, proofreading, and writing skills.

Knowledge Requirements

Native fluency or equivalent in Mandarin Chinese and excellent command of English required (writing, reading, and speaking). Familiarity with public policy issues and international relations. Knowledge of contemporary Chinese social, political, and economic issues, including relations with the U.S. Superior qualitative writing and editing ability; excellent organizational and communication skills; proficiency in Internet research and use of database programs; ability to prioritize in a heavy workload environment. Knowledge of Microsoft Word and Excel required. Must possess initiative, discretion, mature judgment, entrepreneurial spirit; excellent networking skills and a good team player.


Contact Details

Contact:
Center Manager, Brookings-Tsinghua Center
Email:
BTCJobs@brookings.edu

Application Instructions

TO APPLY:
Applicants should send a cover letter and resume to:

Attn: Center Manager
Brookings-Tsinghua Center
Email: BTCJobs@brookings.edu

NOTE: This is a contract position with Tsinghua University and the position is based in Beijing. Applicants must have authorization to work in China.

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