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Operations Marketing Manager, Lagos & West Nigeria

The closing date is Wednesday, 2nd May 2012

Provide leadership and co-ordination across the Supply Chain to achieve the geographic location’s volume and share objectives through leading the development and the execution of the Bottler Business Plan (BBP)

Key Responsibilities

Business Performance / Budgets
o Achieve volume objectives as per BP.
o Set up, track and manage Bottler TMI budgets. Ensure rapid processing of marketing claims.

Business Planning
o Provide input for and implement 3 year BP for assigned geography
o Develop and execute annual BBP with Bottler
o Develop and execute annual Customer Business Plans where appropriate

Consumer Preference / Pricing / Penetration
o Ensure application of programs designed to enhance consumer brand equity in BP and BBP
o Develop and execute operational elements of agreed brand / price / pack / channel plans
o Monitor Bottler and trade pricing. Implement price compliance programs where appropriate
o Ensure distribution capability efficiencies, outlet execution and expansion benchmarks and objectives are set and met through the execution of the BBP

People
o Build value based and strategic “win-win” relationships with System partners at Bottler middle management and on occasion senior local management levels
o Lead Bottler training and development modules and capability building initiatives targeted at sales force / sales supervisor levels
o Coach and develop reporting KO associates to maximize full and current potential

Corporate citizenship
o Assist fully in the execution of community programs designed to enhance KO reputation within the community


Financial Scope
TBC

Organizational Impact/Influence

Extensive High Level Strategic / Operational Interaction with:

Within The Company
o Senior Operational Marketing Manager (guidance, supervision, coaching)
o Peer associates within Marketing, Financial, Technical, PAC functions etc.(collaboration)

Outside The Company
o Bottler Middle Management at times Senior Local Management (Gain commitment to and execution of BBPs)
o External organizations as appropriate and at the appropriate level


Supervisory Responsibilities
None

Related Job Requirements/Qualifications

Technical Skills

• KO system knowledge and clear understanding of the dynamics of the soft drink industry
• Strategic mindset. Ability to identify and act on opportunities
• Understanding of RGM and ability to covert same into winning strategies
• Project management skills
• Ability to manage budgets
• People management skills
• Communication skills

Generic Competencies

• Building Value Based Relationships especially with Bottlers at middle management and at times senior level
• Leveraging and Respecting Others
• Problem Analysis / Problem Solving
• Results focused
• Sustaining operational excellence
• Integrity

Required Experience

• Minimum 5 years experience with a FMCG Company. Functional experience within an operational function would be an advantage.

Educational Requirements
• Bachelor’s Degree

Cultural Diversity

• Ability to balance interaction at multiple levels from Bottler Middle and Senior Management to retailers requires cultural sensitivity.

Analysis

• Priority setting within expanded framework of responsibilities
• Rapid execution of decisions through internal management process
• Need to maximize efficiencies, decision making and learning vertically within the KO and Bottler Partner System structures and horizontally across markets
• Alignment of System Partner and KO planning priorities and timing

Judgement and Decision- Making

• The Operational Marketing Manager is responsible primarily for the development and execution of the BBP

Working Conditions

• Candidate will be based in one of the locations within the territory and will be required to travel long distances on sometimes hazardous roads.

Travel Requirements

• Extensive travel within Territory required to meet and develop value based relationships with System Partners (60% - 70% of the time)



At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Operations Marketing Manager, Lagos & West Nigeria