Saturday, April 23, 2016

Digital Marketing Manager / Growth Hacker


For the VC4Africa office in Amsterdam we are looking for a driven, creative and smart digital marketing manager with growth hacker skills. Our ideal candidate is someone who finds innovative ways to grow online communities, is obsessed with setting goals, growing KPIs and managing dashboards.
You will work in the center of the Dutch capital with an ambitious team that wants to achieve big things and you will support them to make all our plans come true. Together with the team you come up with creative ideas and plans to reach the targets and further build existing relationships and create new partnerships.
VC4Africa has a fast paced work environment and we seek talented team members who crave learning new skills and aren't afraid to tackle big projects. The level of responsibility is largely determined by the candidate's abilities. You will get to work with a variety of our staff, while working on exciting projects that will help us grow. There is plenty of experience to be gained in our fast moving organization, and at the same time you can make a significant contribution to the community's development.
Tasks involved in this role include:

* Design, create, manage and implement the marketing strategy, driving both engagement and outreach activities, owning KPI dashboards;
* Come up with innovative ways and out-of-the-box thinking to promote our products and push growth
* Utilize and improve our existing outreach strategy via mailings and social social media channels to grow our community (Twitter, Facebook, Instagram, Linkedin and more);
* Lead PR activities, content marketing and production of press materials, manage relations with industry influencers, media partners and journalists;
* Represent the organization at high level conferences and other meetings, serving as important spokesperson and community evangelist;
* Drive growth through data, hacking new solutions and approaches needed to achieve the organization's objectives. Create and run paid/unpaid campaigns/advertising (Facebook, LinkedIn, Adwords);
* Tracking analytics using HootSuite/Tweetdeck, Google Analytics and other tools, implementing SEO strategies, optimize the website for conversion, creating feedback and viral loops between our Twitter, Facebook and blog.
Qualities we're looking for include:

* Background in Digital Marketing, Online Communication or other related discipline;
* Excellent knowledge of social media and digital marketing both technically and in terms of how to use it effectively and measure and evaluate their effectiveness;
* Experience managing online communications and social media tools such as Twitter and Facebook Pages, plus experience of evaluating their effectiveness;
* Use creativity, analytical thinking, and social metrics to maximize online exposure.
* Experience with Google Analytics, preferably having worked with Analytics on multiple projects already; 
* Familiar with Mailchimp and able to create newsletter campaigns;
* Microsoft Word, Powerpoint and Excel(!);
* Familiar with handling CMS systems;
* Work with our developers to improve the SEO of our platforms
* Some HTML doesn't scare you away; you will assist in testing new functionalities of our online platform as well
* Organized, with an ability to prioritize time-sensitive assignments, manage deadlines and work independently;
* Creative, flexible and excellent attention to detail;
* Interest in community development;
* Strong writing/speaking skills in English. 
* Able to take initiative, willing to contribute ideas, jump in when needed;
* Customer service oriented, eager to help;
* Deliver when promised;
* Quality and details count;
* An interest for entrepreneurs starting companies and investors supporting them;

It's a plus if you are:
* Familiar with the Wordpress CMS;
* Experience using Photoshop or other tools for simple image editing;
* A sincere interest to promote entrepreneurship development in Africa is a plus.
* Speaking French
If you are interested, please apply via https://vc4africa.homerun.co/digital-marketing-manager-growth-hacker/en/apply

Make sure we receive your application latest on May 2nd 2016!

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