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Consumer Planning & Activation Executive




Key Outcomes

Brilliantly executable customer plans that deliver sustainable profit & market share growth
The core seaonal strategy and activation plan and there is clear ownership for the delivery of all targets and key metrics within this period.
Strategy, target setting, promotional bottom-up modeling and recommendations and zero based budgeting are delivered, aligned with the sales and consumer teams to the JUBP timelines
The multi-functional BCU team is guided through reviewing performance, tracking and measuring in order to deliver the building blocks of predictable, sustainable, profit growth.
Diageo is establishing competitive advantage through customer marketing expertise
There is a clear understanding of the wider marketplace and an ability to respond to competitor strategies, through Sales Fundamentals ownership.
Top CPG systems that provide reporting and business performance tracking are developed, delivered and embedded as a way of working
World class selling propositions and seasonal plans, targets and briefings for this season are developed and delivered
Targeted Trade Investment maximises ROI
Trade spend effectiveness is tracked and optimised through driving adherence to pre- and post- activity evaluation for key activities to gain insights into an ever more efficient programme to drive joint value for Diageo and our customers.
There is rigorous and constant focus on winning with shoppers and customers, making and saving money, driving NSV and TP gearing and maximising efficiency in A&P spend.
Simple, effective decision making and clarity of accountabilities.
There is clear two-way communication with both Brand and Sales teams, in order to develop optimised WOWs. RAPID model is used to ensure everyone is clear on their role and we work with pace and simplicity. We resolve issues quickly and equitably
Our agency partners go beyond what is required to create outstanding outcomes. They want to work with Diageo ahead of the competition.


Top Leadership Capabilities

· Consistently deliver great performance - Demonstrate drive to make a positive difference to business performance. Identify clear priorities and focus on them at all times. Demonstrate brilliant execution. Know your own role in beating the competition.
· Find Solutions - idea generation, solution focused, drive new opportunities, anticipate and think in the future.
· Be Authentic - Build great relationships with those you work with, both internally and externally.
· Grow yourself – grow capability and experience, drive development agenda.
· Connect to the Diageo Purpose – Understand and apply key policies and governance


Essential Qualifications and experience required

2-3 years sales experience, to include significant customer management, or other relevant channel experience
Analytical, systems aptitude, advanced Excel skills.
Ability to adapt to change
Proven track record of influencing peers and colleagues
Can create synergies across our consumer shopper and customer agenda

Consumer Planning & Activation Executive