Global Branding Implementation Leader
The post-holder will lead a process to develop brand implementation guidelines and processes for the Partnership-approved global brand platform.
The role will evolve as the focus shifts from pilot projects through to global implementation.
KEY RESPONSIBILITIES:
- Establish relationships with key internal stakeholders for Implementation plans.
- Develop an extend brand implementation plan.
- Manage a Partnership-wide implementation plan.
- Create brand utilisation guidelines. Recommend modification implementation guidelines in response to ongoing learning.
- Carry out additional responsibilities and projects as assigned, including administrative and planning functions.
KNOWLEDGE, SKILLS & ABILITIES:
- Required:
- A solid background in marketing, communications or related business discipline, witnessed by professional qualifications or demonstrable track record of success.
- An understanding of international development principles and methodologies and an empathy for people living amid poverty or oppression.
- The post-holder should be in sympathy with World Vision’s Christian ethos and subscribe to the Partnership’s Statement of Faith. Experience in developing and implementing a brand which includes working with experts and stakeholders.
- Experience in the development of marketing creative.
- Degree in Business Marketing or Communications.
- Ability in creative development and analysis.
- Ability to create accessible technical guidelines dealing with messaging creative and behaviour.
- 5 to 7 years at senior level in marketing and communications.
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