Sale Associate - Winnipeg, Manitoba

Activate programming and brand concepts for the Retail and On Premise channel; Achieve volume, profit, market share, consumer trial and brand equity as per the Canadian market plan; Approach business through the Total Beverage Alcohol (TBA) Agenda and capture new growth opportunities within the territory. Grow Diageo brand distribution with the right brands in the right accounts. Execute marketing promotions to ensure brand trial and equity with target consumers.

Decision Making:

Target perspective customers and create winning proposals to capture new business; Determine which customers have the greatest Return on Investment, spend the budget accordingly

Financial Responsibility:

Responsible for maximizing the effectiveness of Diageo resources, Travel and Expense, regional budgets and unit volume; Deliver unit volume while maintaining the appropriate trading profit

Management Responsibility:

Reports into the Key Account Manager; Responsible for their specified territory.

Complexity of Role:

Working knowledge of Liquor License Act across market, retail route-to-market, beer operations and brand strategy; Strategically leverages budget dollars to increase brand exposure and to increase depletions; Analyzes information in COGNOS to determine profitable brand distribution and new growth opportunities.

Key Outputs/Deliverables:

Managing Territory Coverage Plan to ensure excellent execution of time management and utilization of resources; Responsible for sell-in and execution of marketing programs in accordance with Diageo Marketing Code; Maintain and grow existing volume and distribution by building credible and long term relationships with Retail and On Premise customers; Exceptional execution of six Diageo Sales Drivers (Price, Promotion, Visibility, Quality, Distribution, Persuasion); Uses regional funding for the existing account to create custom based promotion and re-evaluates the promotion success based on Return on Investment, volume and visibility; Create business plans for all existing accounts that receive regional funding, as well as the first fiscal business plan for all new accounts; Prospects, quantifies and qualifies new accounts visited to determine potential fit with Diageo; Provides product and brand marketing knowledge through sales aides and staff training seminars; Ensure distribution of Diageo brands in key purchasing areas within accounts; SKU rationalization; Responsible for achieving 100% of cycle-planning objectives

Experience:

Post-secondary education required; Minimum 2 to 3 years of Sales experience required; Strong working knowledge of Microsoft Office (Excel and PowerPoint) required, COGNOS an asset; Knowledge of Liquor Board Regulations, market trends and competition; excellent written and verbal communication skills; Strong interpersonal and analytical skills

Sale Associate - Winnipeg, Manitoba