Marketing Analyst - Nominet | United Kingdom

Job Role Responsibilities and Major Activities

• Develop and manage market KPI’s (Marketing Dashboard) and tracking metrics for specific products.
• Deliver market assessments for new product launches and development of business case including commercial planning.
• Inform campaign targeting / marketing mix and provide ROI analysis on marketing campaigns.
• Lead research projects based on specific marketing issues.
• Tracking research.
• New product launches.
• Customer & channel segmentation.
• Customer retention.
• Pricing and channel strategy.
• Provide reviews of competitor strategy / tactics and develop remediation options where required.

Interpersonal skills:

• Able to self-motivate and set delivery framework.  Good team and co-working skills.
• Strong communicator across both marketing and business teams.
• Able to remain objective under pressure.
• Works effectively as ‘part of the Company team’, communicates positively at all levels both internally and externally.
• Is flexible and adaptable in approach.
• Takes an active role in personal development and frequently reviews individual objectives and attends training sessions as required.
• Professionally manages internal and customer communications.
• Professionally manages workload and conflicting priorities.
• Advanced problem solving skills.

Outputs & Deliverables:

• Marketing dashboard and KPI framework for marketing.
• ROI assessments as needed.
• Delivery of specific research programmes.
• Input to business, market, portfolio and product strategy.
• Input to marketing campaign targeting.

Background & Profile

• Strong strategy background with excellent commercial skills and judgement.
• Able to identify, interpret and correlate varying data sources – customer data, macro economic data, competitive activity, channel activity etc.
• Advanced understanding of statistical models and analytical techniques.
• Exposure to the technology and Internet marketplace with experience of developing marketing strategy in this environment.
• Strong exposure to market research techniques and methods.
• Exceptional communication and presentation skills that persuade and influence internal teams.
• Degree education, with relevant degree and/or professional marketing qualification.
• Excellent organisational and project management abilities.
• Proven verbal and written communication skills.
• Strong commercial acumen.
• Advanced ability to analyse data and formulate effective planning.
• Professional and highly credible.
• Focus on attention to detail.

If you are interested in this position please forward a covering letter with your CV to recruitment@nominet.org.uk.