Senior Direct Marketing Officer

Salary:£32,292 - £34,570

Contract:1 Year Fixed Term Contract. Interviews: 26/27 September

Location:London

Closing date:September 16th 2013

At ActionAid we are delivering a bold strategy to provide sustained improvements to the poorest and most excluded people in the world. It means we’re creating fantastic career opportunities for experienced sector professionals who want to be part of an organisation that is making a real difference. Join our action to end poverty now and be part of something truly amazing.

We want you to plan and deliver a number of high budget supporter recruitment campaigns across fundraising channels such as DRTV, direct mail and telemarketing to achieve ambitious annual fundraising targets. We’re looking to recruit significant supporter numbers to add to the £48 million of income our individual giving product portfolio represents. Based on your analysis of past campaigns, you’ll develop direct marketing programmes that grow our supporter base and increase our income. You’ll be adept at controlling budgets as well as managing suppliers so that they produce the best work for us. This will involve working closely with colleagues in other areas of our organisation to ensure we have consistently high quality, integrated campaigns that support our position and branding.

It is essential you have experience of working on fundraising campaigns where you will have gained expertise in planning and managing successful integrated individual giving direct marketing campaigns, preferably to a cold audience.You must be skilled at managing and motivating telemarketing agencies, printers and mailing houses. You also need to be able to interpret market research and apply its findings. A classic direct marketer, you’ll be used to reporting and forecasting against plans and budgets, optimising campaigns and monitoring effectiveness as well as sharing learning.

>> Download the Senior Direct Marketing Officer Job Description

>> Download the equal opportunities monitoring form

How to apply

There is a link to the job description on each of the jobs on this page. Please download and review the job description and person specification to assess your suitability for the role before putting your application together.

To apply for a role, please email your CV, covering letter (2 sides maximum) and your completed equal opportunities monitoring form tojobs@actionaid.org
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If you are unable to apply via email, please send a postal application to:

The HR Team
ActionAid UK Head office
33-39 Bowling Green Lane,
London
EC1R 0BJ
United Kingdom

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