Marketing Manager-Essential Medicine

The Manager – Marketing and Communications for Essential Medicines will be responsible for leading the design and implementation of an ambitious, large-scale marketing campaign to increase awareness around the recommended zinc and ORS treatment for diarrhea. This large-scale demand generation effort will incorporate mass media, social mobilization and inter-personal communication (IPC) to increase awareness and demand for zinc and ORS. A key element of the work is around leveraging other efforts by partners around behaviour change communication to incorporate messages on zinc and ORS usage for diarrhea management. CHAI is seeking a highly qualified and motivated individual with strong analytical and quantitative skills and an exemplary record of leadership and management. Successful candidates will have excellent communications skills, be able to function independently, be self-motivated, have the ability to thrive in challenging environments, and have a strong commitment to excellence. We place great value on relevant personal qualities: resourcefulness, responsibility, tenacity, energy, and work ethic.

Responsibilities:

The Program Manager will be expected to: Develop and implement a large-scale nation-wide demand generation effort that incorporates various forms of media, social mobilization and inter-personal communication (IPC) to increase awareness and demand for zinc and ORS Develop a well-defined understanding of the issue and develop creative briefs for the campaign design Manage the selection process of one or more creative agencies to develop the campaign Manage all aspects of campaign management including campaign planning, budgeting, media buying etc. Develop a robust media strategy that will ensure maximum value for money and incorporates use of innovative media and non-media options. Manage the relationship with the creative agency and be the interface between the creative team and team at CHAI for rolling out an effective campaign. Monitoring and reporting performance reports for the Campaign. Working closely with NGO partners and Government on the program.

Qualifications:

Fluency in English & Hindi Minimum of 4 - 7 years experience in advertising or marketing functions in the private sector, with increasing levels of responsibility and leadership Experienced in promoting Fast Moving Consumer Goods (FMCG) or Over-the-Counter (OTC) healthcare products to rural markets Advanced degree, preferably a MBA Strong data management/excel skills Highly entrepreneurial and with strong self-motivation Demonstrated success in coordinating various stakeholders/interests and developing strong relationships in order to drive a process successfully Strong problem solving skills and analytical capabilities, as well as creative thinking capabilities Ability to multi-task, set priorities, and be effective under tight deadlines and in high-pressure situations Ability to work independently, flexibly and responsively, with a strong commitment to excellence. Excellent written and oral communications skills and a high degree of self-confidence

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