TANQUERAY Assistant Brand Manager, Western Europe

• Tanqueray is a very well loved and respected brand, Spain is the only country where we have reached any sort of scale (57% prompted awareness) where we have started to invest ahead and are seeing the results with growth at +23% NSV in H1 F14 and this is set to continue with the launch of an outstanding new pack on T10 in H2.
• F15 is a pivotal year for Tanqueray as we develop new content for the brand based on a new brand purpose. WE will lead the development of the global content (ex US) working with the GBT and Mother agency in NY . Spain and GB are the big countries for Tanqueray and much of the A&P is spent across these 2 countries; however there are many other great growth opportunities across WE such as Germany, Benelux, Greece and Italy.

Definitely, a very exciting place to be with a huge opportunity to learn, experiment and leave a legacy…. and enjoy the journey!

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Summary of role

Support the brilliant execution and creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight. Learn to build brand equity and help deliver;
 

• Recruitment/Re-recruitment bought
• Scale - fewer, bigger, better.
• Fame - most talked about brands
• Physical Availability - the ability to see, find and trigger associated memories in a buying context.

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Priority functional capabilities for this role

Leads competition-beating execution
 

• Delivers fast implementation of big scalable ideas that can be – and are – executed brilliantly.
• Demonstrates a deep personal accountability for great holistic performance

Drives value commercially for Diageo and our customers 
 

• Shows outstanding commercial edge and entrepreneurial flair to drive sustainable value creation
• Pro-actively shares powerful brand building ideas across the Diageo marketing community

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Key leadership capabilities for this role

Find solutions
 

• Think in the future, anticipate trends and opportunities
• Generate ideas and move them into action

Consistently deliver great performance
 

• Demonstrate drive to make a positive difference to business performance and brilliant execution.
• Identify clear priorities and focus on them at all times
• Have a positive outlook, channel your energy into finding opportunities and solutions even in times of uncertainty and ambiguity
• Show commitment to outstanding teamwork

Grow yourself
• Develop and apply self-awareness, get to know your own strengths and development needs
• Grow your capability and experience
• Look for and respond to feedback

TANQUERAY Assistant Brand Manager, Western Europe