ANZ Demand Programs - Program Lead

The Demand Programs Midmarket & Small Deals team is seeking a team oriented individual with strong marketing strategy skills for the position of A/NZ Midmarket Program Framework program lead (MMPF) This person will drive the Midmarket campaign strategy for the GB BU within the Midmarket Program Framework. Responsibilities: – Lead the strategy and design for MMPF – Understand and replicate where possible the MMPF small deals strategy and bring it to life within the wider MMPF framework. – Against a standard management system work with key stakeholders within the MM team to obtain offerings and offers for MMPF – Collaborate with Ogilvy to bring the MMPF campaigns to market each quarter – Consistently and constantly analyse the performance of MMPF campaigns with regular checkpoints and recommend any changes required for improvement of performance either via the campaign or the offerings/offers. – Understand and perfect the lead management for Track, monitor, analyse and report on responses, leads and WR for MMPF campaigns – Working with the A/NZ digital lead, design and complete best practice program web briefs, including SEO & SEM techniques – Collaborate with the Small Deals leads to tailor/duplicate small deals campaigns into the Midmarket where possible – Develop e/nurture strategies where required, utilising the overarching DP e/nurture strategy, and manage execution of e/nuture campaigns – Provide input as MMPF lead into the MMPF budget forecasting annual budget spend, and tracking quarterly expenditure – Proactively stay up to date with the use and validity of digital tools, tactics, processes and implement best practices where suitable Required skills and experience - Strong strategic skills - At least 5-6 years experience in a marketing role - Knowledge of working with an Agency for deliverables - Industry knowledge and contacts - Strong team player - Ability to articulate complex business challenges
Required
Bachelor's Degree English: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

ANZ Demand Programs - Program Lead