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Commercial analyst - - Heathrow - Waterside, London - Heathrow

Ref UKLHW2591
Region UK - Heathrow
Location London - Heathrow - Waterside, London - Heathrow
Category
An exciting opportunity to use analytical skills to influence decisions across the Gatwick Commercial area.

Job Description

Closing Date: 9th September 2012
About us
Charged with driving our London Gatwick business forward, the Gatwick Commercial department has a crucial role to play, with responsibilities for Revenue Management (seat pricing and availability), Marketing, Sales and Network Planning decisions.
About the role
British Airways is looking for a graduate level individual with strong analytical abilities to influence commercial decision-making on London Gatwick routes, through data analysis. This role would be an analytical role that would analyse data on our Revenue, routes, marketing campaigns and sales figures. Then using this analysis to help senior managers make commercial decision on everything from which new routes we adopt from Gatwick to how successful a Gatwick marketing campaign has been.

About the day to day

  • You’ll be part of a small analysis team within this department which delivers insights through data analysis on both short-term and long-term issues, driving informed debate and effective decision-making across the department
  • You’ll evaluate the impact of everything from pricing and advertising campaigns to potential schedule changes. You’ll also highlight risks, issues and opportunities to support out regular performance monitoring process
  • In addition, you’ll help us understand who our customers are and what and how they buy from us, to make sure everything we do is customer-focused
  • The work is mainly project-based, but with some regular reporting on revenue performance
  • You will use Excel and analytical software to analysis the data

Recent examples of work have been:

  • Supporting evaluations of potential new routes by analysing customer profiles to identify what type of customers would be most likely to fly on the new route and how many customers we could expect to attract
  • Analysing travel agent sales performance to identify issues and opportunities
  • Evaluating marketing campaigns to determine the impact of advertising on levels of flight bookings

About You

  • To make this exciting role your own, you’ll need a 2:1 degree and above in a numerical/quantitative discipline
  • Strong analytical abilities are needed to succeed in this role
  • You’ll need the ability to convey your analysis, thoughts and ideas clearly and persuasively to key Commercial Managers in the department
  • Demonstrate good time planning skills
  • We are a small team who work together and support each other so you need show that you can work well in a team
  • Strong Excel skills are a must and we will train you on other software packages we use
This is not a graduate programme, but an entry level graduate position with a structured induction and training programme to support your development.
The breadth of business areas touched in the role means that you will gain knowledge of the workings of the whole commercial side of an airline on a small scale.
The role is based at our Head Offices at London Heathrow.

Application Process

All applicants are required to submit their CV and answer the following questions. Please prepare your answers in advance:

  • What do you think the Commercial Analyst for Gatwick involves? Why have you applied for this specific role? (Max 250 words)
  • How do you think data analysis helps British Airways? How do you think the role as Gatwick Commercial Analyst can help? (Max 250 words)
  • Please give an example of a recent piece of data analysis you have undertaken which involved using a large dataset, describing the objectives, methodology (including analytical tools and techniques used) and the results. (Max 250 words)
  • Please list your degree grade, the modules you undertook that have a numerical/quantitative bias and any other courses/work that shows a numerical skill set. (Max 250 words)