Header

IMC Supervisor Coca-Cola TM -Thailand Region

IMC Supervisor Coca-Cola Trademark, responsible for the implementation and execution of communication strategy, initiatives (programs) by collaborating with multidisciplinary teams in order to ensure reaching the business and communication objectives, from the liquid idea development to the execution of consumer experiences and implementation of all communication execution in market, tracking results and learnings.

Key Responsibilities

Liquid idea Development & Content Creation: support to craft, refine and validate liquid Ideas and creative guidelines, which will further evolve to become the central creative theme of all integrated marketing communications (content-create). Support the development process for local programs, initiatives and partner.

Integrated Marketing Communication Execution: Collaborate with multidisciplinary teams and agency partners to amplify the liquid Idea into key connection points paid media, own media earned media and share media by ensuring the plan meets:


  • Business and communication objectives

  • IMC strategy and executional objectives

  • Amplify the CCI and creative guideline

Shopper and commercial strategy integration: Collaborate in the integration of shopper and commercial strategy as a part of the IMC plan as well as package and innovation in collaboration with brand and commercial operations.

Measurement and track on objectives: Measurement and tracking communication, executional and business objectives in collaboration with K&I, Connection Planning and brand ensuring the plan in place reach those and adjusting in the time.

Closing projects and document learning: Lead and ensure that learning’s are documented and shared to the organization for the future.

Agency Relationship Management: Management of relationships and quality control (timing, cost, creative delivery).

Stages and gates approval and development process: Lead the approval process, and internal routines ensuring the IMC plan approval by the stakeholders and receiving input from multidisciplinary team, ensuring that development and execution it’s in place while comply with internal process, procedures and policies.

Marketing Competencies

Build Brand Value


  • Understands the external environment (competitive and market) and identifies new sources of opportunity

  • Interrogates data to identify core business levers

  • Balances facts with intuition to distill complex opportunities into compelling business cases

  • Understands the operational fundamentals of our bottling system

  • Leverages financial rigor to prioritize and allocate resources effectively

  • Measures financial and equity impact of investments and institutionalizes learnings

  • Deploys discipline and process to improve impact and speed to market

Build Brand Love

  • Anticipates future trends to engage and delight consumers

  • Seeks understanding of fundamental human needs and behaviors

  • Pursues innovation and change with a mindset of continuous improvement

  • Balances intuition and fact to distill complex thought into action

  • Demonstrates judgment to define a compelling core creative idea

  • Crafts a vision for what the brand / category / market could be

  • Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief