Merlin Web Content Assistant
Merlin Undaunted and determined, Merlin saves lives. We deliver medical expertise to the toughest places. And we stay to help build lasting health care.
Our mission is to end the needless loss of life in the poorest countries caused by a lack of effective health care. We help communities set up medical services for the long term including hospitals, clinics, surgeries and training for nurses and other health workers.
We do whatever it takes and we stay for as long as it takes.
Department The Marketing and Communications department was created in 2005 as a result of a strategic decision by Merlin to expand and develop its marketing and communication activities in order to significantly increase the amount of voluntary income raised by the charity. The department has three distinct areas:
• Individual Giving – responsible for raising money from donors up to a single gift of £5,000. Activities mainly split into developing and upgrading existing donors on database and acquiring new donors through a variety of techniques and mechanisms • Donor Partnerships – responsible for raising money via partnerships with private trusts/foundations, corporates and individuals, supporting Country Programme Directors to raise funds in-country, research and development of new fundraising markets. • Communications – responsible for raising profile and reputation of Merlin amongst UK public in the media and the brand management of the organisation in all public arenas.
In 2008, Merlin UK provided ‘seed money’ to the separate legal entity Merlin USA to enable it to establish offices and employ staff in Washington DC and LA with the primary goal of raising funds from Donor Partnership sources.
Main purpose of the role To work with the Digital Marketing manager to ensure Merlin is sourcing and outputting high quality content and social media activity on a day to day basis
Overall Objectives (scope)
• Assist with sourcing and writing of online content for website, social media and external sources • Updating our social media presence on a daily basis • Liaising with our PPC and affiliate marketing agency to ensure campaigns are constantly optimised
Responsibilities • Keep the web content schedule up to date on a daily basis • Sourcing and developing new and engaging, donor focussed content for the website • Liaising with the health and programmes teams in maintaining the ‘what we do’ and ‘where we work’ sections of the website • Liasing with the Community and Challenge Events Fundraising manager to ensure their pages are persuasive and exciting for potential donors • Liasing with the wider Marketing and Communications team to ensure their pages are kept up to date • Updating Merlin’s presence on all social media to ensure our stories are reaching a wider audience • To supply good quality content to our affiliate agency to ensure they are engaged with Merlin’s work and are actively marketing us • To work with our PPC agency to ensure our content is appropriately marketed on Google • To assist with updating the fundraising databases with email contact information • To write and deliver our regular Frontline supporter care email • To use Google Analytics to monitor the success of content
Dimensions and Limits of Authority
This post currently holds no authority over Merlin budgets, assets or human resources.
Person Specification Essential Qualifications, experience and competences • Some relevant experience in a web or e-communications support role • Strong desire to work in the non-profit sector within fundraising • Proven experience of writing, editing and proofing concise and engaging materials for the web. • Strong administrative skills. • Experience of a flexible approach to managing and prioritising workload and multiple tasks. • Confident and proficient in the use of Windows, especially Word and Excel. • Demonstrable ability to learn new skills. • An active interest in the internet, digital fundraising and communications and social media Desirable Qualifications, experience and competences • Experience of working in the non-profit sector • Interest in international humanitarian/development work • Experience using Google Analytics
Data Protection Please note that in accordance with the 1998 Data Protection Act, Merlin will hold and use personal information that you have given for the purpose of recruitment and employment. This information can be stored in manual and/or electronic form. This information may also be disclosed to third parties in accordance with the Data Protection Act. In cases where a job offer is conditional on ensuring that potential employees’ names do not appear on counter terrorism lists generated by the United Nations, European Union or the United States due to donor funding requirements, Merlin will use the information that you have given for checking that your name does not appear on these lists.
Work Permits
Work permits are required for UK-based posts by all non-EC nationals. You therefore need to have the right to work in the UK order to apply for this post, and proof of this right will be required, at interview, and before any offer of employment is made.
How to Apply
To apply for this job, please go to www.merlin.org.uk/jobs and apply using our online recruitment system. In order to apply for a job with Merlin online you will need to complete a short registration process and create an account – the online recruitment system explains how to do this. Once your account has been created, you will be able to save the information that you have entered in your application and re-visit it at any time before you submit it.
If you are unable to apply online for any technical reason, please contact applications@merlin.org.uk.
Please note that we do not accept CVs. Unfortunately due to the number of applications we receive, only shortlisted applicants will be contacted.
Closing Date: 17th August 2012
Interview Date: 20th August 2012
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