Social Media and Outreach Coordinator

Organization: Animal Place is a nonprofit sanctuary for farmed animals and an education/advocacy organization. It operates three shelters in northern California. Its headquarters is located on 600-acres in Grass Valley, (60 miles north of Sacramento). This position will be working out of the Grass Valley site alongside a staff of twelve.

Learn more: www.animalplace.org

Position Objectives: To expand and maintain a thriving social media, expand our presence offline and online, and provide administrative assistance to the Education Department

Social Media Responsibilities and Duties:

• Assist with the management of social media for the organization included but not limited to Facebook, Twitter, Instagram, Tumblr, Blog, Pinterest, YouTube
• Expand online presence
• Write articles/blogs related to Animal Place's mission
• Create content related to Animal Place and its mission for social media channels
• Assist in the update and maintenance of website
• Coordinate the weekly e-alert to subscribers
• Stay informed on news and media related to social media and animal rights
• Perform any other duties assigned by the Education Director
• Work directly with Education department on effective use of social tools to promote our message, content, and campaigns
• Assist in the integration of social and mobile media into organization's platform and messaging
• Manage potential advertising in social media
• Track analytic data with certain social media platforms and track effectiveness

Outreach Coordinator Responsibilities and Duties:

• Coordinate Animal Place onsite and offsite events
• Promote, assist in the scheduling of, and run guided sanctuary tours throughout the year
• Partner and work with schools to facilitate onsite experiential learning and tours.
• Schedule and table at offsite events related to Animal Place's mission
• Work to facilitate increased community awareness
• Assist in fundraising efforts included but not limited to: facilitating email acquisition via Care2 petitions, writing text for small fundraising campaigns, utilizing crowdfunding technology for small fundraising campaigns

Additional responsibilities

• Assist the adoption coordinator when needed in screening and scheduling adopters.
• Assist the adoption coordinator with adoption follow up surveys.

Qualifications

• Strong interest in promoting veganism and animal rights, specifically farmed animals
• Experience managing social media platforms effectively
• Familiarity with social media platforms including Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr
• Experience with data-tracking analytics (e.g. Google Analytics, FB Insights, Hootsuite, etc)
• Strong and proven ability to communicate effectively and tactfully online
• Experience publishing on blogs, photo/video sharing sites, social networking with a good online reputation
• Experience and familiarity with Google Docs, HootSuite, Wordpress, etc.
• Well organized with ability to coordinate large events.

• Excellent public speaking and writing skills (samples required)
• Comfortable and confident working collaboratively in a group setting
• Flexible schedule
• Skilled at managing multiple projects and meeting deadlines

How to apply

Email resume and cover letter tohumanresources@animalplace.org with ATTN: MARJI BEACH in the subject line.