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Head of Marketing & Business Development

Ref No: 434/AD/FN

The main purpose of this position is to ensure that the College is developing courses and programmes relevant to the insurance industry.

The successful candidate will design and carry out research in the market to quantity demand and how to satisfy this demand.

He/she will also obtain quantifiable feed back on the relevance of courses/programmes offered by the College of Insurance.

Main duties of the position will include:

* Designing and carrying out market research to establish market needs and gaps;
* Maximizing existing lines of business, revamping them and developing new ones to address gaps identified;
* Developing and maintaining a strong brand and benchmark in the market by pro-actively sourcing,
* Identifying and sourcing business from new and existing clients and distribution channels;
* Developing and implementing annual business development plans and budgets;
* Developing long term relationships with new and existing clients and maintaining them for future up-sells and cross-sells.
* Continuously monitoring distribution channels service levels, to ensure they are in tandem with the College’s distribution standards.

Qualifications and other requirements:

Applications are invited from Kenya citizens who satisfy the following requirements:

* A Bachelor’s degree in marketing or similar field; a Masters degree and/or a post-graduate diploma in marketing would be an added advantage;
* At least five (5) years experience gained in research based sales and marketing related to the financial sector;
* A sound understanding of the insurance industry;
* Ability to initiate and deliver high quality research.
* Well developed communication skills including the ability to develop proposals, concept papers, and position papers as well as write reports and prepare relevant publications.
* Proficiency in the use of the Microsoft Office applications and statistical packages.
* Well developed negotiation, presentation, relationship building, and customer service skills.

Our client will offer competitive salaries with a range of attractive benefits.

In addition, these key positions will offer the holders an excellent opportunity to make a real difference in the development of human resources not only for the insurance industry but also for associated sectors of the economy in the Eastern Africa region.

Send your application letter and CV- do not attach certificates/testimonials - and state how your experience matches the specification, quoting job Ref No. to hawkins.associates@khigroup.com