Business Development & Marketing Manager – EEMEA

This role is critical in helping to drive revenue generation for Africa, within the context of the EEMEA region, working closely with the Africa desk heads to structure and pursue the firm wide efforts to win more Africa related work as well as raise the firm’s profile for its work in Africa.

Key dimensions include:

• Being the primary marketing and business development support for our Africa desk and co-ordinate the firmwide effort to win work from Africa, working closely with the Africa desk heads
• Supporting the EEMEA market facing partners in their new roles to win work across Africa for banking, corporate, capital markets and projects
• For Africa deliver best practice marketing and BD, including: client targeting, pitching and clients comms. Overall focus is on revenue generation, while ensuring that basics are maintained according to firmwide marketing approach regarding: league tables, credentials, pitches, directory submissions. The role is both advisory and very hands-on
• Support and drive the development of our relationships with best friend local law firms in key African markets
• Raise the profile of the Africa capability and opportunity internally and externally by working with the Africa desk heads, other fee-earners who do work in Africa, regional marketing colleagues and PR and comms colleagues.
• Support the development of a junior colleague (Marketing Assistant) who is leading the marketing in other parts of the region. This will involve sharing and rolling out best practice.

Key Responsibilities and Challenges

Develop and implement a Africa Marketing/Business Development plan. Take full ownership for its delivery, which will involve:

• Chair and manage the Africa desk, together with the Africa desk head: The Africa desk is the key way for the firm to bring together the liaison effort of all key partners focusing on Africa BD. This involves partners from UK, Paris, Brussels, Lisbon, as well as China and the Americas. Draft agenda, provide supporting materials, follow-up and drive progress for the entire desk work
• Resource and manage the Africa desk: Bring in the right resources and teams to support with Africa business development work, from secretaries, Associates to additional partners. Further support to include information unit and marketing colleagues. Structure the effort within the context of the Africa desk plan (marketing/BD plan)
• Global liaison re Africa: Work closely international offices and key partners working on Africa to ensure a
• joined up approach to targeting work in Africa
• Work with strategy: to source marketing information/trends relating to Africa and ensure appropriate firmwide response
• Help to set and manage and African BD budget moving forward, working closely with the Regional Head of EEMEA marketing

Skills/Experience/Qualifications Required

Please refer to the attached job description: http://jobs.linklaters.com/fe/tpl_linklatersxmlglobal.asp?s=CenPmSXuHfWInKkWfc&jobid=32409,2161489865&key=2613076&c=479872236898&pagestamp=sezkwvfirtxdpeedus

How to Apply

http://www7.i-grasp.com/fe/tpl_linklatersxmluk.asp?newms=ap&id=32409&aid=11008&newlang=1